20 Tips to manage an enterprise Twitter
Twitter and is one of the most powerful tools currently communicating framed within what is called "microblogging". Put another way, Twitter is a free service to create an account can send messages up to 140 characters (like a mobile SMS) to tell or share what you want.
Now, and this how I apply it to the company? Applications are numerous but mainly you use it as a new channel of communication between your company and customers, either as customer service, to communicate the launch of new products, promote specific offers or to learn more about our customers with the order to further adapt our products and / or services for them.
I'm sure this tool is almost for all companies, but great care is not for everyone. Make sure if your company will use to find the right person to do it, you should feel comfortable with the fluidity, speed and informality, as it were, of the medium that is Twitter.
When public as a company, you must be relaxed, chatting and add value. The company profiles only publish information and promotions without connecting with fans usually end up disappearing. It is therefore important that the person be agile in this environment and likes interacting with others.
Twitter can be occupied within companies as a tool to:
Marketing
Public relations
Customer
Human Resources
Never lose sight that Twitter is a communication channel, it would be a mistake to use Twitter only to promote our brand, we offer useful content, which may be of interest to our target audience and most importantly, create conversation. Then I leave some tips to consider when managing your corporate account:
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Be the first to share. Stay tuned for updates on your business area. Subscribe to RSS News for you not escape and share.
Use Twitter to help people. Be yourself, express yourself naturally.
Regle Follow the 80/20 Social Networks: 80% of your tweets should be useful content for your followers and 20% to promote your brand. A good proportion can mean a 100% return.
Do not be misled by the numbers. Get 100 relevant followers in a month is better than getting no relevance 1000 followers each weekday.
Do not use tools to automatically reply to your followers. Each fan is unique, individual engages in conversations.
Use the RT (retweets) will help you stay active and will show your followers what interests you.
Spread tweets in time, do not be too long without writing and then posting 10 tweets followed.
Talk to your followers, do not just promote your product or brand. Talk about interesting topics in your area of business. Give your followers content that interests them, something they can use.
Do not limit yourself to just re-tweet and share links, use twitter to converse with your followers and make sure that each tweet das to know a little more about you.
If you are able to create conversation and provide useful content, relationships and the followers will come alone.
Share ideas and information with people who have the same interests as you.
If you include in your tweets will get links to your website increase traffic.
Twitter works best if you use complemented with other social networks, blogs, forums. Etc.
Uiliza Twitter to see what's being said about your brand or product. Check out the @ Mentions tab.
If you can not devote time to your Twitter marketing campaign hires professional staff to manage it, the Twitter marketing campaigns are cheap, simple and effective.
Do not include only links to your website or blog, linking also other interesting content.
Promote your Twitter profile, include it on your website, on your business cards, in your articles, presentations, etc..
Take time to answer and re-tweet, not occupy the whole time talking about you. Participate, interact, build: do community.
Write regularly, without being spam. Spend a few minutes Twitter every 2 hours to stay active and not miss any important comment.
Tool exploits the "Lists" to hear that your followers say more orderly. Create Lists by market segment, area of expertise, interests, etc..
As always I hope this brief information will be useful. I'd love to have your comments and get your opinion.
Now, and this how I apply it to the company? Applications are numerous but mainly you use it as a new channel of communication between your company and customers, either as customer service, to communicate the launch of new products, promote specific offers or to learn more about our customers with the order to further adapt our products and / or services for them.
I'm sure this tool is almost for all companies, but great care is not for everyone. Make sure if your company will use to find the right person to do it, you should feel comfortable with the fluidity, speed and informality, as it were, of the medium that is Twitter.
When public as a company, you must be relaxed, chatting and add value. The company profiles only publish information and promotions without connecting with fans usually end up disappearing. It is therefore important that the person be agile in this environment and likes interacting with others.
Twitter can be occupied within companies as a tool to:
Marketing
Public relations
Customer
Human Resources
Never lose sight that Twitter is a communication channel, it would be a mistake to use Twitter only to promote our brand, we offer useful content, which may be of interest to our target audience and most importantly, create conversation. Then I leave some tips to consider when managing your corporate account:
Free Courses Community Manager
Be the first to share. Stay tuned for updates on your business area. Subscribe to RSS News for you not escape and share.
Use Twitter to help people. Be yourself, express yourself naturally.
Regle Follow the 80/20 Social Networks: 80% of your tweets should be useful content for your followers and 20% to promote your brand. A good proportion can mean a 100% return.
Do not be misled by the numbers. Get 100 relevant followers in a month is better than getting no relevance 1000 followers each weekday.
Do not use tools to automatically reply to your followers. Each fan is unique, individual engages in conversations.
Use the RT (retweets) will help you stay active and will show your followers what interests you.
Spread tweets in time, do not be too long without writing and then posting 10 tweets followed.
Talk to your followers, do not just promote your product or brand. Talk about interesting topics in your area of business. Give your followers content that interests them, something they can use.
Do not limit yourself to just re-tweet and share links, use twitter to converse with your followers and make sure that each tweet das to know a little more about you.
If you are able to create conversation and provide useful content, relationships and the followers will come alone.
Share ideas and information with people who have the same interests as you.
If you include in your tweets will get links to your website increase traffic.
Twitter works best if you use complemented with other social networks, blogs, forums. Etc.
Uiliza Twitter to see what's being said about your brand or product. Check out the @ Mentions tab.
If you can not devote time to your Twitter marketing campaign hires professional staff to manage it, the Twitter marketing campaigns are cheap, simple and effective.
Do not include only links to your website or blog, linking also other interesting content.
Promote your Twitter profile, include it on your website, on your business cards, in your articles, presentations, etc..
Take time to answer and re-tweet, not occupy the whole time talking about you. Participate, interact, build: do community.
Write regularly, without being spam. Spend a few minutes Twitter every 2 hours to stay active and not miss any important comment.
Tool exploits the "Lists" to hear that your followers say more orderly. Create Lists by market segment, area of expertise, interests, etc..
As always I hope this brief information will be useful. I'd love to have your comments and get your opinion.
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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