7 essential management tools in Social Media

7 essential management tools in Social Media

Sunday, 28 April 2013 / No Comments

Anyone who works every day with digital platforms knows that change is a constant in their day to day. No two days are the same in the digital world, the Facebook with which we work today is not the Facebook with which we will work morning, every day brings new platforms that transform the way we do things and the rules by which you play live in this evolving environment.

Manage social media platforms is not just update profiles on Facebook . Professionals have to worry about what messages are relevant to what platforms, because the strategy in Twitter may not be the same as it is on LinkedIn . The problem is that many organizations lack the time and resources to devote to manage multiple social media platforms at the same time, and so it is important to surround yourself with the best tools to do this job.

To avoid getting lost in the world of social networking, Memeburn has selected the seven best tools to manage social media actions without getting lost in this complex environment:

1. HootSuite
Possibly one of the most popular tools that have many options, features and tools. With this tool you can monitor and publish to several networks from different personal and business perspectives. The simplicity of its interface to view activity on each platform at a glance. In addition, the integrated analytical system, the ability to monitor selected words or posts to program HootSuite makes it almost indispensable tool in any social media strategy.

2. TweetDeck
In the style of HootSuite, TweetDeck has nothing to envy to its competitor. The good thing about this application is that it is not limited to the web and can be installed as a separate program to run as a desktop application. TweetDeck allows streaming real-time posts and flexibility compatible with all platforms.

3. SocialOomph
Blogs have a very important role in a digital strategy. With SocialOomph not only can manage accounts on Facebook and Twitter, also manage and schedule posts on a blog. This tool has free and premium version allows you to schedule tweets, track keywords, promote profiles on social, shorten URLs and manage private inboxes various accounts in one place. The true definition of multitasking.

4. Buffer
With Buffer plabnificar is possible not only, but also optimize updates on Twitter by scheduling and distributing them throughout the day. And one of the most common problems of social network users is the information overload. Those responsible for these platforms across a lot of content in a few minutes they want to share with your followers, but post them all at once just serve to saturate the timeline.



5. SocialFlow
SocialFlow is a tool based on a single optimization algorithm which uses Twitter data to sort and send tweets in real time based on the time when the followers are more receptive and active in Twitter. That is, the goal of SocialFlow helps launch a message when there are more eyes looking or what is the same, when is the optimum time.

6. Spredfast
For those fans of the analytical measurement in social networks, Spredfast is the perfect solution. This tool, excellent in data integration, allowing users to manage and measure data from Facebook, Twitter, YouTube and Flickr to see how many people are coming and if the target is interacting with that content. Spredfast presents the data in graphical form that can be used to compare and point campaigns against other strategies.

7. TwitterFeed
Despite its name, TwitterFeed is not just a tool to manage Twitter accounts. Community managers, bloggers and website makers can now update their social media accounts on your RSS feed by TweitterFeed, allowing automatic connection to Twitter, Facebook, LinkedIn and StatusNet. So each time we publish new content, this is taken from the feed and posted on all social networking accounts.

Tips to optimize your content strategy social media to a global audience

Tips to optimize your content strategy social media to a global audience

Saturday, 16 February 2013 / No Comments

Does your company have a global audience? Is it a European seller looking to expand their business to other European countries? If exposed to a target audience across multiple countries or languages, you probably have many questions about how to create a successful strategy for social media content.

 

Before you start using Twitter or Facebook, it is important to plan a comprehensive strategy media. And for that, these are the main points to consider when building a global strategy social media content:

1. Segmenting the public intelligently: Firstly, determine how you want to segment your social media audience, deciding to which countries or languages ​​you want to target and establishing social media objectives for each of these audiences. Then decide if you can use localization tools of popular social networks to segment the audience instead of creating a new page or profile for each country. Facebook and LinkedIn are the most complete localization features, so you can limit status updates to appear only for a specific audience. Can be segmented geographically, by language or a combination of both. Preferably use these localization features of social networks whenever possible, to avoid more work by creating an account on every social media in different languages.

2. Provide native translations: Not enough just to take a text and choose a machine translator. When a native speaker reader to read, recognize a literal translation of a machine. For that reason should search instead help from someone who knows the language for which you are creating content. Note that you should not mix languages ​​in a single blog, because although it seems that this may cause the page to be applicable globally, not help the overall user experience. It should be borne in mind spelling variations in different regions, such as U.S. English versus UK.

3. Request content of local taxpayers: In each region they are addressing can recruit bloggers who provide local insight that you do not no. This is especially important if you decide to create a separate blog for each language or region. Moreover, just keep your blog content varied and different, and will be relevant to their local audience. Moreover, this will be useful for local help manage and control their interactions in a foreign language.

4. Post relevant content: Whether publishing content in a blog, a Facebook page or a Twitter profile, there are certain practices to create better content for global audiences that must be taken into account. Make sure you are on top of current issues or special sensitivity in each of the target markets, or hire someone who specializes in each. Also, make sure you are posting content that is relevant to this particular audience. Each of your blogs or social media accounts should cover topics of interest to the public.

5. Use high quality images whenever possible: Remember that a picture needs no translation, and the visuals are much easier to understand for international audiences, especially if you are not creating separate profiles for each region or language. These images can also increase participation, since according to Simply Measured , just one month after the introduction of the biography for brands on Facebook, visual content (photos and videos) has seen an increase of 65% over the commitment and participation.

6. Understand the connotations of the colors: Find out what certain colors mean in different countries before designing your blog and social network profiles. In most of Europe and America, white is associated with purity and marriage. But in Japan, China, and parts of Africa this is traditionally the color of mourning.

7. Bind together all their social channels: Their ultimate goal of social media to drive traffic to your website, to convert those visitors into leads. If that's the case, you will want to make it as easy as possible to manage their social media followers to the website where the conversion can take place. Therefore, be sure to link to the blog or website address within each of the social media.

If you have a global marketing strategy that requires more sophisticated because further customization is targeting several different languages, is more likely to have social media accounts to support. If that's the case, be sure to link all social media channels together for each language. So, your goal here is to make it easy for people to find other channels in your language. Creating a global social media strategy from the beginning will help you plan all global marketing challenges and expand their resources.

Five monitoring tools to publish, track and analyze your involvement in social media

Five monitoring tools to publish, track and analyze your involvement in social media

Wednesday, 13 February 2013 / No Comments

Your company is present on social media? Use your intelligence tools that allow you to optimize your presence and maximize the time you spend to animate these spaces?

One of the keys to success in social media is the time you devote to the development and maintenance of these areas. Time and resources available especially an SME is limited, you must ensure that you maximize your investment. I propose here some tools to help you optimize your presence on social media.

BUFFER HELP YOU PLAN YOUR SOCIAL MEDIA PRESENCE

You are not present and available at all times for publishing content on social media? No problem, Buffer is a Web application simple you will build your schedule published on Linkedin, Twitter and Facebook.

So you can determine the time slots on each publication supported by social spaces Buffer. It will do more than supply buffer that will distribute your publications according to the publication schedule you have defined.

IFTTT AND zapier automate your JOBS ON THE WEB

One way to maximize your time on the Web and social media is to use services that allow you to automate tasks and processes. IFTTT and zapier are two complementary services that allow you to connect your Web universe. Thus, you can create rules that automate some actions that you take on the web.

For example, if you create a new publication on your company blog, or IFTTT zapier will automatically relay your post on Twitter, Linkedin or Facebook. You can also use these services to automate other processes such as adding a new member to your mailing list after a transaction on PayPal.

STATEMENT: A TOOL FOR EFFECTIVE SLEEP

Publish and disseminate social media is obviously important. However, you must also devote time to respond to comments, and thank relay messages from members of your networks.

Do you know Google Alerts? This service Google sends you alerts as soon as the keywords you have added to your list appear on the Web. Mention is somehow a Google Alerts for social media on steroids. Creating your keyword lists to which you wish to watch and to mention the rest.

This service will identify records from Facebook, Twitter, blogs, forums, and Web references in the news and create a list of words from these different sources. One of the most interesting features of mention is that it allows you to work in a team and distribute tasks to respond to requests from social media and the web.

THINK UP APP LISTS YOUR PUBLICATIONS COMMENTS AND REACTIONS OF YOUR COMMUNITY YOUR SERVER

In addition to publishing, responding to comments, and relay messages to thank the members of your network diligently, you must also create a log of your presence on social media.

Thinkupapp is a free application that installs rights on your Web server. It allows you to create your historical publications, as well as reactions and comments from members of your community website. This history will help you better understand the people who follow your SME social media.

You will be able to identify the major trends in your publication rate, the most active members, most influential and geographical origin. In short, this is an analysis tool 360 degrees of your presence on social media.

As you know, a presence on social media is not free. SMEs will have to devote your time and resources for one or more animate and analyze these spaces. One or more of these services should be part of your toolbox "social media". They will help you maximize your involvement. In closing, I suggest you also read my post entitled " Social media in business, how to find your ".