Tips to optimize your content strategy social media to a global audience
Does your company have a global audience? Is it a European
seller looking to expand their business to other European countries? If exposed
to a target audience across multiple countries or languages, you probably have
many questions about how to create a successful strategy for social media
content.
Before you start using Twitter or Facebook, it is important
to plan a comprehensive strategy media. And for that, these are the main points
to consider when building a global strategy social media content:
1. Segmenting the public
intelligently: Firstly, determine how you want to segment your social media
audience, deciding to which countries or languages you want to target and
establishing social media objectives for each of these audiences. Then decide
if you can use localization tools of popular social networks to segment the
audience instead of creating a new page or profile for each country. Facebook
and LinkedIn are the most complete localization features, so you can limit
status updates to appear only for a specific audience. Can be segmented
geographically, by language or a combination of both. Preferably use these
localization features of social networks whenever possible, to avoid more work
by creating an account on every social media in different languages.
2. Provide native translations: Not
enough just to take a text and choose a machine translator. When a native
speaker reader to read, recognize a literal translation of a machine. For that
reason should search instead help from someone who knows the language for which
you are creating content. Note that you should not mix languages in a single
blog, because although it seems that this may cause the page to be applicable
globally, not help the overall user experience. It should be borne in mind
spelling variations in different regions, such as U.S. English versus UK.
3. Request content of local taxpayers:
In each region they are addressing can recruit bloggers who provide local
insight that you do not no. This is especially important if you decide to
create a separate blog for each language or region. Moreover, just keep your
blog content varied and different, and will be relevant to their local
audience. Moreover, this will be useful for local help manage and control their
interactions in a foreign language.
4. Post relevant content: Whether
publishing content in a blog, a Facebook page or a Twitter profile, there are
certain practices to create better content for global audiences that must be
taken into account. Make sure you are on top of current issues or special
sensitivity in each of the target markets, or hire someone who specializes in
each. Also, make sure you are posting content that is relevant to this
particular audience. Each of your blogs or social media accounts should cover
topics of interest to the public.
5. Use high quality images whenever
possible: Remember that a picture needs no translation, and the visuals are
much easier to understand for international audiences, especially if you are
not creating separate profiles for each region or language. These images can also
increase participation, since according to Simply Measured , just one month
after the introduction of the biography for brands on Facebook, visual content
(photos and videos) has seen an increase of 65% over the commitment and
participation.
6. Understand the connotations of the
colors: Find out what certain colors mean in different countries before
designing your blog and social network profiles. In most of Europe and America,
white is associated with purity and marriage. But in Japan, China, and parts of
Africa this is traditionally the color of mourning.
7. Bind together all their social
channels: Their ultimate goal of social media to drive traffic to your website,
to convert those visitors into leads. If that's the case, you will want to make
it as easy as possible to manage their social media followers to the website
where the conversion can take place. Therefore, be sure to link to the blog or
website address within each of the social media.
If you have a global marketing strategy that requires more
sophisticated because further customization is targeting several different
languages, is more likely to have social media accounts to support. If that's
the case, be sure to link all social media channels together for each language.
So, your goal here is to make it easy for people to find other channels in your
language. Creating a global social media strategy from the beginning will help
you plan all global marketing challenges and expand their resources.
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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