How to take advantage of advertising on social media?
Social media rely more and more members: more than 901
million accounts have been created on Facebook, Twitter had 170
million users and LinkedIn now has over 160 million members. For SMEs,
these platforms may prove to be valuable advertising platforms to find new
customers.
Social media offer two interesting benefits for SMEs. These
platforms can develop a community and engage in conversation with it. However,
social media can also disseminate targeted advertising that promotes your
products and services.
As with all things you ask in your business before creating
a campaign on social media, you need to analyze and develop your strategy. You
must include identifying your target audience. In addition, make sure to create
a few variations for each of your ads (A / B) . In this way, you can more
easily determine the performance of your campaign.
See in more detail what Facebook, Twitter and Linkedin can
create such type of advertising. Of these three platforms, it is Facebook that
has now offer the most complete.
1. FACEBOOK , AN OFFER OR ADVERTISING
ALMOST ALL-ROUND
Facebook offers three types of advertising. Conventional Web
advertising, news and promotion of sponsored publications. Note that to
maximize advertising on Facebook, you must have a business page.
Conventional advertising on Facebook are in my opinion the
least interesting. They appear in the right column. They are less visible and
more importantly, they are not integrated in the course of conversations.
However, you can target the clientele targeted by your campaign. It is possible
to define the geographical area, age, gender, interests and training of persons
covered by your campaign.
Sponsored news offer the same type of positioning and
targeting demographic that conventional advertising. They also allow you to
transform a publication that you made to your business page in a social
advertising. This formula is more engaging to the extent that Facebook members
they see the number of shares, comments and "likes" associated with
your sponsored events.
The last formula that offers Facebook advertising can
promote your publications. The promotion of publications is different sponsored
events. These ads appear in the news feed of people who have joined your page.
Basically, they can increase the scope of certain publications on your Facebook
page. Note that to access the functionality promotion of publications, your
page must have a minimum of 400 "likes".
2. LINKEDIN A SOLUTION TO SELL YOUR
VALUABLE SERVICES
Linkedin advertising solution differs from Facebook. It will
be more effective for companies wishing to promote their products and services
to other businesses (B2B). On Linkedin, plus geographic and
social criteria, you can target your audience based on criteria of belonging to
a group, company or specific skills.
Strangely, Linkedin does not offer the ability to reach
users based on linguistic criteria. By cons, you can target your broadcast
advertising of certain groups. Simply discover interesting groups, active and
relevant to your industry.
3. TWITTER , AND EVEN AN OFFER
EMERGING EXPLORATORY
Twitter is no longer the small network of communication restricted
to a circle of initiates. It is now a social network used by the general
public. In recent months, companies and individuals can advertise on Twitter.
Offer Twitter advertising is limited. You can sponsor tweets
(publications) or account. Sponsored tweets are to promote your publications
more shared on Twitter. Twitter is publications which selects according to
their popularity. You can not select yourself the message that will be put
forward.
You can also promote your Twitter account to other members.
Once your campaign is created, your account will appear in the system
suggestion Twitter. There is a major weakness in the system of advertising
Twitter. It is impossible to target your campaign based on a linguistic or
geographical group as Quebec.
Advertising on social media is exploding, especially since
the recent IPO of Linkedin and Facebook. For SMEs, a well structured and
planned campaign can be extremely interesting.
Have you ever conducted a campaign on social media? What
platform gave you better results? Let us know the results you have achieved by
adding your comment below.
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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