Facebook celebrates 9 years results and perspectives for 2013
Facebook celebrated his ninth birthday. The opportunity to take stock of a very busy year 2012
for the social network, with its IPO, has accelerated the process of
monetization. The latest figures released last week show statistics of visits
evolving, with profits scaled down. The full report presents other interesting
figures for 2012:
There are 50
million fan pages (more than 10 likes)
There are 150
billion connections between friends
350
million photos are uploaded every day
76
million fake accounts populate the social network
Regarding the latter figure, two types of accounts are
concerned. Accounts "undesirables" that Facebook considered spamming
and accounts "misinterpreted" which, to take the example of the
report are accounts that should be pages, such as profiles of pets. Most of
these fake users for duplicate accounts, of which there are 53 million.
A defined strategy for 2013
The report filed with the SEC (Securities and Exchange
Commission) of 139 pages and also presents the
strategy of Facebook for this year 2013. The main axes display:
Further develop
its user community: Facebook displays over one billion active users per month.
It remains to conquer markets, including Latin America and Asia, which have
ingrained habits on some platforms. An acquisition strategy in the emerging
markets is a priority.
Develop products
for a better user experience: Facebook has launched many products in 2012,
a large majority of destination marketers . For users, the globalization of
Timeline and Open Graph has led to profound changes in the interface. Latest
product, the Graph Search , search engine and social semantics. Soon, a new timeline
could make its appearance, as well as new statutes .
Improve the mobile
experience: the social network has been widely criticized for its mobile
products. With 680 million active users per month on
mobile, Facebook's interest to provide quality applications. Recent updates to
the iOS and Android applications have significantly improved the fluidity of
Facebook on Smartphone, which remained the main criticism made by users. Some
even preferred to use the mobile site over the application. With the
acquisition of Instagram last August and the development of mobile advertising,
it's a safe bet that this will be a major focus in 2013.
Improve its
platform for developers of Open Graph has opened up a range of possibilities
for developers, both for applications and websites. New uses have emerged,
including the seamless sharing (sharing a kind of automatic) services like
Spotify and Deezer, but others have failed to break through, like social
readers. Facebook continues its momentum therefore to propose tools and a
comprehensive API for developers.
Improve its offer
advertising: Facebook has significantly topped its offer for marketing
professionals, with many pub formats. The reach war highlighted the Edge Rank ,
this algorithm selecting content to be displayed on newsfeeds. Active in both
the pages and users, its existence (which is however not new) has aroused
awareness of the need to pay to reach a wider audience. Facebook thus continues
to evolve its products on all devices (desktop & mobile) to better target
their messages more effectively and measure campaigns.
Improve its
infrastructure: Facebook has a huge installed base of hundreds of thousands of
servers. Over a billion dollars was spent in 2011 to improve the
infrastructure. A new data center is being built in Sweden. These investments
are essential to support the load and provide smooth navigation to its users.
Note that 10% of this infrastructure is dedicated to protecting the
privacy of its members.
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