A huge Facebook business page are inactive
The war of reach, you will be talking about for weeks. Between the debate on the Edge Rank and questionable practices that have resulted, Facebook has angered many professional marketing and communication on social media. Many studies have emerged on the subject: the most effective content , the science of commitment or even explanations on the Edge Rank . Infographics out every week with numbers on commitment rates registered, showing a significant decline overall.
Between rants and best practice guidance, a study is now interested in the activity of Facebook pages. Performed by Recommend.ly , it is based on a sample of 5.7 million pages. And the conclusion is telling: 70% of them posting less than once per month, as say never. The result, however, is to relativist the pages are included as communities, these spaces belonging mostly to individuals when they are not based on external content types Wikipedia, IMDB. Normal so that their inactivity rate is important.
For the rest, the figures are interesting:
The more pages are those of inactive companies, public figures and film professionals (actor, director). However, 16-20% of these pages posting at least more than one update a week.
The pages are the most active unsurprisingly artists and bands but also local businesses.In this category, we also include restaurants, cafes and all the beauty centers and spas.
Indeed, these businesses are taking advantage of social media to enhance the local side of their business. We talk about SoLoMo or even local community management .Many interactions take place on these pages and companies do not hesitate to communicate regularly on products and offers. It then returns to more conventional strategies, which place the target in a catchment area .
Why so inactive?It seems that one of these companies and individuals, many have abandoned Facebook, either through lack of resources, time or even knowledge.Or simply disappointment with outcomes. It places great emphasis on the need to frequently post for a brand, these figures show that 20% of them are actually active.
The rest of the paper presents data on the involvement of these pages, always by category. These results are based on criteria such as likes, comments and shares.Difficult to interpret these figures that said, they both depend on the strategy adopted by the company.Waiting to see the results of such studies in a few months to see if the new practices have caused an improvement in these figures.Examples include the call-to-action, which begins prove its effectiveness.But here arises the boundary between natural and artificial commitment.
Between rants and best practice guidance, a study is now interested in the activity of Facebook pages. Performed by Recommend.ly , it is based on a sample of 5.7 million pages. And the conclusion is telling: 70% of them posting less than once per month, as say never. The result, however, is to relativist the pages are included as communities, these spaces belonging mostly to individuals when they are not based on external content types Wikipedia, IMDB. Normal so that their inactivity rate is important.
For the rest, the figures are interesting:
The more pages are those of inactive companies, public figures and film professionals (actor, director). However, 16-20% of these pages posting at least more than one update a week.
The pages are the most active unsurprisingly artists and bands but also local businesses.In this category, we also include restaurants, cafes and all the beauty centers and spas.
Indeed, these businesses are taking advantage of social media to enhance the local side of their business. We talk about SoLoMo or even local community management .Many interactions take place on these pages and companies do not hesitate to communicate regularly on products and offers. It then returns to more conventional strategies, which place the target in a catchment area .
Why so inactive?It seems that one of these companies and individuals, many have abandoned Facebook, either through lack of resources, time or even knowledge.Or simply disappointment with outcomes. It places great emphasis on the need to frequently post for a brand, these figures show that 20% of them are actually active.
The rest of the paper presents data on the involvement of these pages, always by category. These results are based on criteria such as likes, comments and shares.Difficult to interpret these figures that said, they both depend on the strategy adopted by the company.Waiting to see the results of such studies in a few months to see if the new practices have caused an improvement in these figures.Examples include the call-to-action, which begins prove its effectiveness.But here arises the boundary between natural and artificial commitment.
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