Facebook launched its own search engine to query content from friends
Facebook launched a search engine
that will find content more effectively from
social network to learn more about
the "friends" that have the user in what has been considered a potent
challenge to Google LinkedIn, Yelp and other Internet firms.
"We view Facebook as a great
social database" and "like any database, should be able to search
within it," said president and co-founder, Mark Zuckerberg, to launch the
new feature in an event organized in Group campus in Menlo Park, California (U.S.
West). On this Tuesday was the biggest announcement of the company since its
IPO last May.
The new search engine is to help
users better navigate among the large amount of information available on
Facebook, which is unavailable in other web browsers like Google.
Unlike traditional search engines,
such as Google, Facebook, dubbed "Graph Search", not search the Web,
said the founder of the social network, but you can help find some information
stored in the network and the contents of the "friends" of the user.
"Every piece of content on
Facebook has its own audience, and most of the content is not public," he
said in a statement the Californian company.
"We built from scratch Graph
Search with privacy in mind, and respects the privacy and the hearing of each
piece of content on Facebook. Makes things are in a much easier, but you can
only see what already has seen elsewhere on Facebook ".
"There is nothing visible now
that were not visible before (on Facebook)," said the founder of the
social network.
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Image credit:Bobb massa
To increase service, Zuckerberg also
announced that Facebook will expand its collaboration with Microsoft's search
engine, Bing, in a new effort to find content that are hosted outside the
social network.
"I do not necessarily think
that many people will come to Facebook to search the web for this, but the
truth is that is a very good search engine," he said.
In addition, Zuckerberg admitted
that Facebook was negotiating with Google, but that "Microsoft was more
likely to do things that were specific to Facebook."
As a guide, the social network
offered examples of what could be the new Graph Search searches ranging from
"friends who live in my city" through "people in my hometown who
likes climbing," or "friends of friends who have been in Yosemite
National Park" to "computer engineers living in San Francisco and
like skiing", "people that likes the things I like," or
"people of the likes tennis and lives nearby. "
Facebook on Tuesday also showed how
Graph Search can be used to find potential candidates for a job, as friends of
the staff engineers at NASA, or restaurant recommendations in what amounts to a
direct challenge to other social networks like Linkedin or Yelp.
An embryonic version of Graph Search
designed so that users can search through the language of places, photos,
movies and other information shared by their friends began to work for those
using Facebook in English in the United States.
In this sense, Zuckerberg said the
new tool is to "give the power and tools to the users to perform any data
selection and the ability to launch the search that they want."
However, he added that "we are
not indexing the web, we are indexing our map data."
The company said the new feature is
a reunion with the origins of the social network, whose primary purpose was to
help people make connections.
"When Facebook first launched,
the way that people were used to search more to find out things about people
and to make new connections," said a company statement.
Technology analyst Jeff Kagan found
that the new Facebook effort is a modest challenge to Google.
"If I were part of Google,
Facebook would see this movement as a warning shot.'s Not an immediate attack,
but, however, an attack is coming," said Kagan.
"Facebook can transform the
world of search engines? If the answer is yes, then yes it is a greater threat
to Google," he said.
For its part, the analyst at
Forrester Research said Nate Elliot Facebook initiative aims to retain more
users with the social network itself.
"The worst nightmare of
Facebook is a social network static in their data, if users do not add many new
friends or connections ... your personal network becomes less and less active
over time," said Elliot.
"But this may be happening
already: we have not seen significant growth of user friends recently. Graph
Search seems designed to encourage users to add more friends. Whether that
means that users' personal networks will change more frequently and become more
active, it keeps them coming back to the site, which is vital to the success of
Facebook "
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