The Whole Truth About Social Media
Social media are hot and why companies go like crazy for
years in search of
the perfect formula for success on these platforms. What we
do not know is
that this formula does not exist. There are, however, a
handful of truths
about social networks. Suw Chairman-Anderson on Forbes lists
some of them:

Social media is a long term game
In social media there are successes that occur in the
overnight. To reap
victories before sowing takes much effort and time. It's
about being
persistent and be willing to wait months or even years to
start seeing the
first fruits of our efforts.
Writing well is not enough
Some believe that the key to success in social media is to
be skilled in the
art of collecting and combining words. And it's true that
writing is an
essential ingredient in the Web 2.0, but
even more important is building a
network of connections that each and every one of the
important nodes.
Choose a place where you feel comfortable
Some people love Twitter, Facebook and other others opt for
Pinterest or
Google +. Whether you use social media to build our personal
brand to build
the brand image of a company, we need to feel comfortable and
enjoy the
chosen platforms. If we are comfortable in many platforms
simultaneously and
do not want to waste time and money on each and every one of
them, you should
pay attention to the demographics of social networks.
Accept that you can not be everywhere
The pressure to be present in every social media universe 2.0
is often very
large. However, if you do not want to spend time and energy
unnecessarily,
must become aware that it is impossible to pretend to be
everywhere. In
preferably be present either in a few sites that evil
everywhere.
Talk, do not just broadcast information
If social networks are "social" is because its
essence is to talk to people,
engage in conversations with strangers and not just to
deliver information in
a one-way street. There is, therefore, to look after the
social and
necessarily implies listening and talking.
Do not be blinded by your ego
What to us personally or the company you work with is
important is not
necessarily relevant to the rest of the people. Promoted in
social media is
not bad, the bad is abusing the promotion. And if we abuse
the "self-
promotion", the community we have built will give us
inevitably back.
Recycle your own creativity
Both individual users and companies have a creative flow
that can dump on
social networks. Moreover, people love to other users share
with them the
"backstage" of their
creative processes.
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