Using Pinterest for your Social Media Strategy
People are visual beings (something is said that a picture
is worth a
thousand words) and visual network Pinterest is
quintessential. Created in
2010 consists of a board (board) on
which multimedia contents puncture
(pins). When adding content to a board
called pinear and when you share
things that you have been previously punctured repineando.
Thanks to
ecommerce continues to grow and establish itself as a
reference point,
favoring the creation of links between people and
redirecting traffic to your
website.
Why should I use Pinterest?
In January 2012
got 11.7 million unique users becoming the fastest site
has now surpassed 10 million. 6 months
later had doubled.
Each month, 1.9
billion page visits.The average visit
time is 14:40 minutes.
After visiting
Pinterest users spend an average of $ 179.36.
How I can use?
Create an online
catalog.
It can serve as a
brainstorming tool for your business.
Use it to get
feedback from your users via surveys. If you know what you
prefer to design more suited to their tastes. The client
sends.
Okay, I know that Pinterest is a very juicy that can play an
important role
in our strategy. To start using the registration process
follows (you can
create your own from Twitter or Facebook) and install the
navigation bar in
your browser (you provide the job in the future).
First we will argue that aspects must be taken into account in our profile:
Do not use a logo
as profile picture.
Use a username
easy to remember.
Include your
social networks and vice versa: Pinterest put your profile
on Facebook and Twitter. This forms increment the
"Like" and followers.
Integration is key.
Keywords. They are
fundamental, add them in your biography. Do not forget
that the role of the biography is to capture the user's
attention. Must shine
by itself.
Already have a profile ready and now you start adding
content. To do this you
must have some ideas about how they should be your boards:
Use funny titles.Pay attention to pictures header
The top 3
of your Repins corresponds to your sector.
Mix your boards
with other users.
The last image of
your board should be long.
Study published by
your competitors.
Look who's content
to the keywords you've established.
Analyzes trends.
Watch as are the
boards that have more Repins.
Once you know how to be your pin:
Use creative and
overlapping titles.
Try selling a
lifestyle. Create a ritual around your product. Do not try
to sell only the product but what you carry. Remember that
the other side of
the screen is a person.
Keywords. Do not
forget them in the description of the pin.
You can not miss a
link to your website.
The content must
be attractive to the user.
Use the categories
to facilitate the work of search.
Do not forget that
the important thing is to get the information to a
coup eye. What does this mean? That must be legible
typography.
Like other social networks Pinterest also has its education standards:
Appoints others
using @.
Always identifies
the source of the image.
Give credit where
appropriate, you can earn a bad reputation if you
appropriate from other people's content.
Support others
through Repins.
Do re-pin the
images from your customers.
Promote shared
events.
Remember it is a
social network and you should communicate with your
users. Responds to all comments and do it correctly.
Sometimes it is better
to count to 10 or 20.
Increasingly become more important legal aspects, if not
taken into account
there may come a time when you have problems. On one hand
you have to protect
your images (add your URL and a watermark) and secondly it
should not
appropriate the work is not yours. To avoid this second type
of problems:
Use images with
Creative Commons licenses. There are many free image
banks online.
All images must
have its source URL.
Includes copyright
in the description.
Use the copyright
symbol.
If you do not know
what the rights of an image: Question!
At the beginning of your journey in Pinterest may be
interesting to start a
collaborative work with users already settled: make a team
around a board to
be responsible for content of interest pinnear. This way you
will benefit
from their experience and reputation. Note that you need to
make a profit
from such collaboration.
Finally you have to consider whether your strategy is
working and for that
you monitor the traffic coming to your site through
Pinterest and how to
convert that traffic. A handy tool to measure the impact of
your pins is
Pinpuff .
Maybe your strategy is not as effective as it should, for it we suggest:
You may consider
hiring a professional photographer for certain
campaigns.
Lanza monthly
contests where users upload photos with your products.
These contests can be oriented in various ways, we will
suggest two: a
treasure hunt and a race Repins (best repinee wins). Do not
forget to label
your brand on pins and publish rules uploaded through an
image. The content
posted images or videos can be made by the user. In this
case combined with
Pinterest Twitter (via hashtag) or Facebook can be very
interesting:
integrates your social tools for your marketing strategy
should encompass all
the tools you use.
Prepare for your
exclusive products Pinterest users.
The buzz on the net is growing so you must differentiate
yourself from the
crowd and be original.
Upload images
occasionally funny, life's too serious in itself.
Try that images
reflect the style of your brand.
Nothing like
natural light.
Design your own
graphics. There are templates available for PowerPoint
and graphic design programs.
Use your website
content.
Try to make your
collages are persuasive.
All content should
revolve around your product but you must use images
related.
Link your images
to videos that add value.
Generates an
atmosphere in which people feel at ease. At the end you will
benefit from the good energies.
Go adapting your
content to the season in which you are.
He regularly hung
not let your users will feel hurt and that penalize
your image, maybe not at the moment but in the long run
because if not you
concerned about your community.
Finally, a tip and a couple of ideas for future strategies.
Beginnings are
always difficult: for help to friends, acquaintances and
users to collaborate
with pins or Repins. For future campaigns can be interesting
to look for a
product with which collaborate crowdsourcing (win-win) or
make a party and
people to publish your photos on Pinterest.
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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