How H & M managed to become the number one brand in Google+
The number one brand in Google+ is not Coca-Cola or Disney or Starbucks, the most powerful trio in Facebook. Nor is Google. The Google+ throne is occupied by H & M , which accounts for more than 530,000 followers on this social network.Unlike social networks like Facebook and Twitter, where some brands already accumulated years of experience, Google+ is still a mystery to most of the companies. Not so for H & M that managed to get a good start in Google+ with strategies Ragan.com disclosed below:
- Inspiration
H & M uses Google+ as a platform to inspire their customers and does so through pictures and videos of clothes, which do not forget to add links for the user to buy after what he has seen.
- Images
Virtually all the posts published by H & M in Google+ include photos or videos. As a fashion brand, its products are very visual, so the best weapon to win the customer's image rather than the word.
- Frequency
In one day, H & M can reach up to 12 Google+ publish photographs. While Swedish brand strategy is somewhat "risky" because with this rapid rate of publication there is also the danger of "overwhelm" the user, it is also true that to succeed in Google+, and other social networks, it is important publish content daily.
- Relevance
There is no point posting content in abundance if it is not relevant for the customer. Customers of H & M clothes basically look stylish and cheaply, which is what gives the brand in your Google+ profile.
- Contests
H & M uses contests, and proven in Facebook, to "hook" their followers on Google+.
- Exclusivity
In their posts on Google+, H & M does always emphasized that the content published on this social network is exclusive. Thus, the brand achieved its followers enjoy a unique experience in Google+, different than they may have in hm.com, Facebook, or Twitter.
- Circles
Circles are the tool that differentiates Google+ from Facebook, and H & M is using it wisely. Thus, the brand does not allow all users to have access to each and every one of your circles, thus distinguishing between different types of users.
- Images
Virtually all the posts published by H & M in Google+ include photos or videos. As a fashion brand, its products are very visual, so the best weapon to win the customer's image rather than the word.
- Frequency
In one day, H & M can reach up to 12 Google+ publish photographs. While Swedish brand strategy is somewhat "risky" because with this rapid rate of publication there is also the danger of "overwhelm" the user, it is also true that to succeed in Google+, and other social networks, it is important publish content daily.
- Relevance
There is no point posting content in abundance if it is not relevant for the customer. Customers of H & M clothes basically look stylish and cheaply, which is what gives the brand in your Google+ profile.
- Contests
H & M uses contests, and proven in Facebook, to "hook" their followers on Google+.
- Exclusivity
In their posts on Google+, H & M does always emphasized that the content published on this social network is exclusive. Thus, the brand achieved its followers enjoy a unique experience in Google+, different than they may have in hm.com, Facebook, or Twitter.
- Circles
Circles are the tool that differentiates Google+ from Facebook, and H & M is using it wisely. Thus, the brand does not allow all users to have access to each and every one of your circles, thus distinguishing between different types of users.
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Jillur Rahman
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