11 keys to implementing a successful Social Media strategy
I have been since 2005 dump internet projects one way or another, no two projects are alike, there are always elements that make each project unique. The goal has always been the same develop profitable projects therefore sustainable. From that year things have changed a lot, much has been achieved in the formation and diffusion of the Internet as the medium that can dramatically change marketing models, business and income of consolidated companies. These consolidated companies is oriented this entry.
The traditional company, one that is not technology-based or internet already has a channel and commercial channels, products, marketing statements. The trend toward online requires a process of adaptation and cultural change for this process to be successful. And in the great difference that exists in every project there are some keys that are common.
In this input developing some of these factors, I think the most important thing is to know and make decisions to enhance them or save them if they are an inconvenience to the development of the strategy.
Not exactly sure what it's called, but if you know what you want. The most important thing a business is to know what you as a company, when we make a strategy of online presence we can not go to try to change everything, saying to be sold online, if or if. Should be listening, what are your goals product diversification, margin expansion or not ... etc.. The customer knows he wants to be online not know if social media, social web, twitter, facebook, intranet or online marketing. It depends on your approach to the management says, that is what I want, but did not know what it was called. Orienta speech to the objectives, not the tools, even the canals.
Want to be innovative, but do not know where to start. Sometimes you want to say, you have to change everything, but it is not possible or sustainable. Priorities and objectives are. As a manager or as an entrepreneur you have pressure from your competition, your sales team, and the company wants to be the first and the most innovative. The first steps should be, that, first steps. Let's start walking and then later do marathons.
Start from within. Key point, begin to generate within the enterprise digital culture, try to influence the company's key employees have it, we can begin because they receive emails with information of value to their daily work, interact with networks and blogs, have incentives to open emails with promos and content, etc..
A non-oriented web conversion. This is the only point I'm pretty radical, better not have anything to be obsolete showcase is useless. Better a web / blog in wordpress web flash a 2005. Better a feedburner subscription form or MailChimp to hope that we make the best systems development world with autoresponders. Paralysis by analysis.
Given the uncertainty arises ignorance. They have to engage many people as possible in one or more departments, at least should be informed and know what tasks are assigned. I use an online project management that goes very well and is very complete ClockingIT (free and in the cloud). One or two meetings a month to see how are the projects and tasks is essential and at least monthly with clear indicators. The most important thing is not the report, the conclusions and the reading of the indicators made to correct the strategy. Not the first time that the absence of information on the work being performed is canceled contracts.
Check the times. The company will receive multiple offers on isolated actions (web, community management, online marketing ...), the value of an online presence manager is to know all actions, have the resources to offer joint solutions and present them as a strategy coherent and comprehensive at the right time.
Comparatives. Sometimes indicators are presented, visits, conversions, subscriptions, fans, interactions ... but not provided comparative. If only to have a medium to long term projection is ideal to have some comparisons of the sector, competition and some other company even if not in our industry for easy reference.
Participate in the content and actions. As one of the key points we need to argue that it should be mandatory feedback from the company responsible for the actions and content to develop. It offers an insight that is impossible to have when you're a company and external to a newcomer to the industry.
Pedagogy is priority. Need to work on projects not heard it being, one must be very educational. Should be explained when an action is appropriate and when not. Any proposed action must be matched by the teaching method.
Isolated actions without corporate coherence. It happens to be as comfortable for everyone, but it is not as effective entrepreneurs. Carry a list of proposed actions that are not part of a spinal column does not consolidate a strategy or objectives achieved. You have to guide the strategy with a consistent spine and thereafter raise isolated actions but that branch from the common trunk.
Content itself, always.'s Great workhorse, it's more expensive, but you have proper content to intervene in the research phase of a user, when gathering information to address concerns and needs you have. It is the pre-sales and lead and where there is a greater loyalty to intervene in an emotional part. It is important to generate traffic to our sites, especially our blog. We can not be driving traffic to other sites just because we do not have our own content.
This is my experience with the company, I hope that some ideas will serve to overcome these situations, whether you're on the side of the company or consultancy.
The traditional company, one that is not technology-based or internet already has a channel and commercial channels, products, marketing statements. The trend toward online requires a process of adaptation and cultural change for this process to be successful. And in the great difference that exists in every project there are some keys that are common.
In this input developing some of these factors, I think the most important thing is to know and make decisions to enhance them or save them if they are an inconvenience to the development of the strategy.
Not exactly sure what it's called, but if you know what you want. The most important thing a business is to know what you as a company, when we make a strategy of online presence we can not go to try to change everything, saying to be sold online, if or if. Should be listening, what are your goals product diversification, margin expansion or not ... etc.. The customer knows he wants to be online not know if social media, social web, twitter, facebook, intranet or online marketing. It depends on your approach to the management says, that is what I want, but did not know what it was called. Orienta speech to the objectives, not the tools, even the canals.
Want to be innovative, but do not know where to start. Sometimes you want to say, you have to change everything, but it is not possible or sustainable. Priorities and objectives are. As a manager or as an entrepreneur you have pressure from your competition, your sales team, and the company wants to be the first and the most innovative. The first steps should be, that, first steps. Let's start walking and then later do marathons.
Start from within. Key point, begin to generate within the enterprise digital culture, try to influence the company's key employees have it, we can begin because they receive emails with information of value to their daily work, interact with networks and blogs, have incentives to open emails with promos and content, etc..
A non-oriented web conversion. This is the only point I'm pretty radical, better not have anything to be obsolete showcase is useless. Better a web / blog in wordpress web flash a 2005. Better a feedburner subscription form or MailChimp to hope that we make the best systems development world with autoresponders. Paralysis by analysis.
Given the uncertainty arises ignorance. They have to engage many people as possible in one or more departments, at least should be informed and know what tasks are assigned. I use an online project management that goes very well and is very complete ClockingIT (free and in the cloud). One or two meetings a month to see how are the projects and tasks is essential and at least monthly with clear indicators. The most important thing is not the report, the conclusions and the reading of the indicators made to correct the strategy. Not the first time that the absence of information on the work being performed is canceled contracts.
Check the times. The company will receive multiple offers on isolated actions (web, community management, online marketing ...), the value of an online presence manager is to know all actions, have the resources to offer joint solutions and present them as a strategy coherent and comprehensive at the right time.
Comparatives. Sometimes indicators are presented, visits, conversions, subscriptions, fans, interactions ... but not provided comparative. If only to have a medium to long term projection is ideal to have some comparisons of the sector, competition and some other company even if not in our industry for easy reference.
Participate in the content and actions. As one of the key points we need to argue that it should be mandatory feedback from the company responsible for the actions and content to develop. It offers an insight that is impossible to have when you're a company and external to a newcomer to the industry.
Pedagogy is priority. Need to work on projects not heard it being, one must be very educational. Should be explained when an action is appropriate and when not. Any proposed action must be matched by the teaching method.
Isolated actions without corporate coherence. It happens to be as comfortable for everyone, but it is not as effective entrepreneurs. Carry a list of proposed actions that are not part of a spinal column does not consolidate a strategy or objectives achieved. You have to guide the strategy with a consistent spine and thereafter raise isolated actions but that branch from the common trunk.
Content itself, always.'s Great workhorse, it's more expensive, but you have proper content to intervene in the research phase of a user, when gathering information to address concerns and needs you have. It is the pre-sales and lead and where there is a greater loyalty to intervene in an emotional part. It is important to generate traffic to our sites, especially our blog. We can not be driving traffic to other sites just because we do not have our own content.
This is my experience with the company, I hope that some ideas will serve to overcome these situations, whether you're on the side of the company or consultancy.
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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