10 Social Media Predictions and tips for 2013
The beginning of a new year is the perfect time to reflect on what we have done and where we are going with our marketing plans and social media.
Now when we have to set new business goals and create marketing plans to help us achieve them. In order to improve your planning, then we have 11 social media predictions with 11 tips to help you be prepared to act.
# 1. The e-commerce and social media continue to grow together
The Social Commerce (online shopping that incorporates social elements) supposed to shop on the web in an easier, less cool and fun, and with the increase in online sales planned for 2013, we can also see how this new grow social selling fashion new year.
Council for 2013: If you have an online store is to socialize incorporate elements purchase. Do not lose sight of ASOS and Amazon , which are the companies that best apply to the purchase socialization and trendsetters in this area.
# 2. Visual Marketing
This will be the year of visual marketing. This type of content is very effective if done right, as it generates a lot of engagement. The growth of platforms like Instagram or Pinterest reflect the potential of images to connect with users.
Council for 2013: Study if your target audience is in these platforms.
# 3. Facebook will offer better tools to businesses
In 2013 we can see how Facebook offers a premium version for your pages. This new version will include advanced analytical to have better statistics on the types of fans we have on our pages. (The ones interact, customers, new fans ...).
Council for 2013: If you have a Facebook page, be alert of the new features that this new year will launch platform. In the case of having few fans, you may not need the premium version, it will not be difficult to identify and segment your users ..
# 4. Content marketing is the new social media marketing
Brands are realizing the need for interesting and valuable content to attract consumers.
In b2b marketing and content marketing has established itself as the king, making ebooks, whitepapers, infographics, webinars or items are massively shared on the network. In 2013, the marketing b2c see how the content of value, quality and care will serve to attract customers and retain them.
Council for 2013: Analyze what content is most like your target audience and produces a monthly calendar with the content you're going to post on your blog or social networks.
# 5. Do not forget the mobile marketing
People communicate, consume content and search for products through the tables and smartphones, and it is no longer enough to have a website that does not comply with mobile activities of your customers.
Council for 2013: Evaluate whether a mobile application can meet the needs of your customers, as it can be an opportunity for your brand. Also, optimize your website for mobile is very important for your customers to find what they want easily when they do through mobile.
# 6. Email marketing will remain a good source of connection with customers:
The email is still an excellent marketing tool to have contact with customers.
Council for 2013: Encourage your website visitors to subscribe to your blog or website and make a plan to send the newsletter as cliclo life of your customers.
# 7. Twitter customize the twitter feeds
In 2013 Twitter will begin to customize the news sources of Twitter users, based on an algorithm called "Tweet Rank", which will include the following factors: Influence of the person who tweets, your engagement, closeness to the follower, scope and influence of the tweet and your interests.
Council for 2013: Efforts to appear in the timeline of your followers will have to be higher. Mentions and RT's you get will be more important in the face of subsequent tweets visibility.
# 8. Instagram will continue to grow
2013 will be a good year for Instagram. Although there is a platform with fewer users than Facebook or Twitter, it seems that users of this platform will continue to increase its use.
Council for 2013: Analyze if your target is on this platform, this will be the year of visual marketing.
# 9. Marketing professionals use fewer social networks
Although more and more social networks exist, professionals are increasingly more aware that it is better to put all their efforts and attention on a smaller number of social networks and focus on them.
Council for 2013: Before deciding on which social networks will have your brand presence, study your target well. Also be realistic about the time that you invest in these networks is that few in order to have a strong presence in each of them.
# 10. More industries will begin to have a presence on Social Media
Industries such as financial, legal, or health will begin to take more seriously the idea of implementing social media strategies into their marketing.
Council for 2013: If your business is part of an industry still immature in Social Media, explores the potential offer. You can gain a competitive advantage over competitors.
Although the future is always uncertain, in 2013 marketers will have to try to meet our customers in a more comprehensive, acquiring information from social media, content marketing, social search and email.
Now when we have to set new business goals and create marketing plans to help us achieve them. In order to improve your planning, then we have 11 social media predictions with 11 tips to help you be prepared to act.
# 1. The e-commerce and social media continue to grow together
The Social Commerce (online shopping that incorporates social elements) supposed to shop on the web in an easier, less cool and fun, and with the increase in online sales planned for 2013, we can also see how this new grow social selling fashion new year.
Council for 2013: If you have an online store is to socialize incorporate elements purchase. Do not lose sight of ASOS and Amazon , which are the companies that best apply to the purchase socialization and trendsetters in this area.
# 2. Visual Marketing
This will be the year of visual marketing. This type of content is very effective if done right, as it generates a lot of engagement. The growth of platforms like Instagram or Pinterest reflect the potential of images to connect with users.
Council for 2013: Study if your target audience is in these platforms.
# 3. Facebook will offer better tools to businesses
In 2013 we can see how Facebook offers a premium version for your pages. This new version will include advanced analytical to have better statistics on the types of fans we have on our pages. (The ones interact, customers, new fans ...).
Council for 2013: If you have a Facebook page, be alert of the new features that this new year will launch platform. In the case of having few fans, you may not need the premium version, it will not be difficult to identify and segment your users ..
# 4. Content marketing is the new social media marketing
Brands are realizing the need for interesting and valuable content to attract consumers.
In b2b marketing and content marketing has established itself as the king, making ebooks, whitepapers, infographics, webinars or items are massively shared on the network. In 2013, the marketing b2c see how the content of value, quality and care will serve to attract customers and retain them.
Council for 2013: Analyze what content is most like your target audience and produces a monthly calendar with the content you're going to post on your blog or social networks.
# 5. Do not forget the mobile marketing
People communicate, consume content and search for products through the tables and smartphones, and it is no longer enough to have a website that does not comply with mobile activities of your customers.
Council for 2013: Evaluate whether a mobile application can meet the needs of your customers, as it can be an opportunity for your brand. Also, optimize your website for mobile is very important for your customers to find what they want easily when they do through mobile.
# 6. Email marketing will remain a good source of connection with customers:
The email is still an excellent marketing tool to have contact with customers.
Council for 2013: Encourage your website visitors to subscribe to your blog or website and make a plan to send the newsletter as cliclo life of your customers.
# 7. Twitter customize the twitter feeds
In 2013 Twitter will begin to customize the news sources of Twitter users, based on an algorithm called "Tweet Rank", which will include the following factors: Influence of the person who tweets, your engagement, closeness to the follower, scope and influence of the tweet and your interests.
Council for 2013: Efforts to appear in the timeline of your followers will have to be higher. Mentions and RT's you get will be more important in the face of subsequent tweets visibility.
# 8. Instagram will continue to grow
2013 will be a good year for Instagram. Although there is a platform with fewer users than Facebook or Twitter, it seems that users of this platform will continue to increase its use.
Council for 2013: Analyze if your target is on this platform, this will be the year of visual marketing.
# 9. Marketing professionals use fewer social networks
Although more and more social networks exist, professionals are increasingly more aware that it is better to put all their efforts and attention on a smaller number of social networks and focus on them.
Council for 2013: Before deciding on which social networks will have your brand presence, study your target well. Also be realistic about the time that you invest in these networks is that few in order to have a strong presence in each of them.
# 10. More industries will begin to have a presence on Social Media
Industries such as financial, legal, or health will begin to take more seriously the idea of implementing social media strategies into their marketing.
Council for 2013: If your business is part of an industry still immature in Social Media, explores the potential offer. You can gain a competitive advantage over competitors.
Although the future is always uncertain, in 2013 marketers will have to try to meet our customers in a more comprehensive, acquiring information from social media, content marketing, social search and email.
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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