7 essential management tools in Social Media
Anyone who works every day with digital platforms knows that change is a constant in their day to day. No two days are the same in the digital world, the Facebook with which we work today is not the Facebook with which we will work morning, every day brings new platforms that transform the way we do things and the rules by which you play live in this evolving environment.
Manage social media platforms is not just update profiles on Facebook . Professionals have to worry about what messages are relevant to what platforms, because the strategy in Twitter may not be the same as it is on LinkedIn . The problem is that many organizations lack the time and resources to devote to manage multiple social media platforms at the same time, and so it is important to surround yourself with the best tools to do this job.
To avoid getting lost in the world of social networking, Memeburn has selected the seven best tools to manage social media actions without getting lost in this complex environment:
1. HootSuite
Possibly one of the most popular tools that have many options, features and tools. With this tool you can monitor and publish to several networks from different personal and business perspectives. The simplicity of its interface to view activity on each platform at a glance. In addition, the integrated analytical system, the ability to monitor selected words or posts to program HootSuite makes it almost indispensable tool in any social media strategy.
2. TweetDeck
In the style of HootSuite, TweetDeck has nothing to envy to its competitor. The good thing about this application is that it is not limited to the web and can be installed as a separate program to run as a desktop application. TweetDeck allows streaming real-time posts and flexibility compatible with all platforms.
3. SocialOomph
Blogs have a very important role in a digital strategy. With SocialOomph not only can manage accounts on Facebook and Twitter, also manage and schedule posts on a blog. This tool has free and premium version allows you to schedule tweets, track keywords, promote profiles on social, shorten URLs and manage private inboxes various accounts in one place. The true definition of multitasking.
4. Buffer
With Buffer plabnificar is possible not only, but also optimize updates on Twitter by scheduling and distributing them throughout the day. And one of the most common problems of social network users is the information overload. Those responsible for these platforms across a lot of content in a few minutes they want to share with your followers, but post them all at once just serve to saturate the timeline.
5. SocialFlow
SocialFlow is a tool based on a single optimization algorithm which uses Twitter data to sort and send tweets in real time based on the time when the followers are more receptive and active in Twitter. That is, the goal of SocialFlow helps launch a message when there are more eyes looking or what is the same, when is the optimum time.
6. Spredfast
For those fans of the analytical measurement in social networks, Spredfast is the perfect solution. This tool, excellent in data integration, allowing users to manage and measure data from Facebook, Twitter, YouTube and Flickr to see how many people are coming and if the target is interacting with that content. Spredfast presents the data in graphical form that can be used to compare and point campaigns against other strategies.
7. TwitterFeed
Despite its name, TwitterFeed is not just a tool to manage Twitter accounts. Community managers, bloggers and website makers can now update their social media accounts on your RSS feed by TweitterFeed, allowing automatic connection to Twitter, Facebook, LinkedIn and StatusNet. So each time we publish new content, this is taken from the feed and posted on all social networking accounts.
Manage social media platforms is not just update profiles on Facebook . Professionals have to worry about what messages are relevant to what platforms, because the strategy in Twitter may not be the same as it is on LinkedIn . The problem is that many organizations lack the time and resources to devote to manage multiple social media platforms at the same time, and so it is important to surround yourself with the best tools to do this job.
To avoid getting lost in the world of social networking, Memeburn has selected the seven best tools to manage social media actions without getting lost in this complex environment:
1. HootSuite
Possibly one of the most popular tools that have many options, features and tools. With this tool you can monitor and publish to several networks from different personal and business perspectives. The simplicity of its interface to view activity on each platform at a glance. In addition, the integrated analytical system, the ability to monitor selected words or posts to program HootSuite makes it almost indispensable tool in any social media strategy.
2. TweetDeck
In the style of HootSuite, TweetDeck has nothing to envy to its competitor. The good thing about this application is that it is not limited to the web and can be installed as a separate program to run as a desktop application. TweetDeck allows streaming real-time posts and flexibility compatible with all platforms.
3. SocialOomph
Blogs have a very important role in a digital strategy. With SocialOomph not only can manage accounts on Facebook and Twitter, also manage and schedule posts on a blog. This tool has free and premium version allows you to schedule tweets, track keywords, promote profiles on social, shorten URLs and manage private inboxes various accounts in one place. The true definition of multitasking.
4. Buffer
With Buffer plabnificar is possible not only, but also optimize updates on Twitter by scheduling and distributing them throughout the day. And one of the most common problems of social network users is the information overload. Those responsible for these platforms across a lot of content in a few minutes they want to share with your followers, but post them all at once just serve to saturate the timeline.
5. SocialFlow
SocialFlow is a tool based on a single optimization algorithm which uses Twitter data to sort and send tweets in real time based on the time when the followers are more receptive and active in Twitter. That is, the goal of SocialFlow helps launch a message when there are more eyes looking or what is the same, when is the optimum time.
6. Spredfast
For those fans of the analytical measurement in social networks, Spredfast is the perfect solution. This tool, excellent in data integration, allowing users to manage and measure data from Facebook, Twitter, YouTube and Flickr to see how many people are coming and if the target is interacting with that content. Spredfast presents the data in graphical form that can be used to compare and point campaigns against other strategies.
7. TwitterFeed
Despite its name, TwitterFeed is not just a tool to manage Twitter accounts. Community managers, bloggers and website makers can now update their social media accounts on your RSS feed by TweitterFeed, allowing automatic connection to Twitter, Facebook, LinkedIn and StatusNet. So each time we publish new content, this is taken from the feed and posted on all social networking accounts.
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