30 Terrible advice that I should ignore at all costs in their social media marketing strategies
The "boom" of social media has brought with it a whole host of experts are sometimes not as much as they claim to be and, with their supposed good "tips" can ruin the brand strategy in social media. And there are some "tips" of social media, far be followed to, should be immediately thrown garbage. HubSpot then picks some of them:
1. Need to be present on all platforms 2.0
Before wasting time and money on certain social networks, take your time, experiment with them and really evaluate if they meet their strategies 2.0.
2. Focus on Facebook
Facebook is the "queen" of social networks because it is the platform with the largest number of users, but this does not mean that you should not experiment with other channels.
3. No need to email marketing
There is dismissed early and integrate email marketing into their social media marketing activities.
4. Social media is the new SEO
Social media help improve SEO, but do not replace it.
5. You can take the liberty to automate all updates
The automation of each and every one of the updates of brands in social media is the opposite of authenticity, the main ingredient of any strategy 2.0.
6. Send direct messages to all your new followers on Twitter
Nothing is more impersonal on Twitter that an automated direct message.
7. Include popular hashtags in their tweets for greater exposure
Use many popular hashtags in their tweets is a symptom that is a "newcomer" on Twitter.
8. Your potential customers are not using social media, so that your brand does not need to be present in these platforms
Beyond to connect with potential customers, social media is an excellent tool to expand dissemination of branded content.
9. The more content you publish, the better
In social networks should prevail always quality over quantity.
10. Use tools to "self-publish" all your posts on social networks at the same time
Every social network has its own characteristics, so that the tools of "publishing" content is not really an effective strategy.
11. You can bet on outsourcing their social media strategies
Outsourcing is always an option, but have integrated social media teams in the internal structures of the companies doing the work on platforms 2.0 is much more fluid.
12. Leave everything in the hands of a fellow
One grantee, for you are very familiar with social media is not the best person to manage social media presence for your brand. Remember that on these platforms that fellow is going to be the voice of your brand. Also Would you leave your company's financial accounts held by a Scholar?
13. Do not take it personally
In social networks, brands are required to show the user their personality and communicate with transparency and authenticity.
14. Do not allow your employees to use social media
If you want your company is really a company 2.0, you must start with allowing employees to participate also in the new social culture of the brand.
15. Do not respond to negative comments to protect your brand
Do not respond to negative comments in social media equivalent sometimes to ignore the consumer on these platforms.
16. Respond to all negative comments
When responding to negative comments, develop an "instinct" to identify "trolls" and those users who only pretend to look for the "tickle" to the brand.
17. Disable the option to make comments or simply delete negative comments
It is assumed that social networks are open platforms, so the option to disable comments completely violates the spirit of these platforms. As for removal of negative comments, with this practice, we will only further alter the mood of users who have poured such comments.
18. If you make a mistake, delete the post to fix the problem
Whether you try to eliminate the error. In social networks every one of our actions leave a trace. And if you make a mistake, we must necessarily assume.
19. Need a guide to the use of social media
Guidelines for the use of social media are useful, but it is impossible to address all of the situations that might arise from the use of these platforms. So often it's best to be guided by common sense.
20. Social media is free
You may use it free but not the time and effort that brands should invest in them.
21. All you need are the social media
Social media does not replace other traditional marketing strategies. As part of a whole.
22. The actions in social media can not be measured
Yes you can measure, but we must first define the metrics that we track: the number of visits, the number of "leads", the number of calls to customer service center, etc..
23. The growth in the number of fans / followers is the most important metric
There is no point having millions of fans, if after they do not interact with the brand.
24. The interaction is the most important metric
As in the case of the number of fans / followers, interactions are just one more piece in the puzzle of the metrics that have to use the brands in social media.
25. Post only messages about your brand
The messages of "self-aggrandizement" and social networks are actually like water and oil.
26. X should publish daily updates
Before publishing X updates a day because some guru says that X is the magic number, consider first the timing and frequency of their spots with their own audience to make their own magic number.
27. Once you have started a blog and opened up profiles on Twitter and Facebook, everything is rolled
Open a blog and profiles on Twitter and Facebook is just the tip of the iceberg of all the work that comes after.
28. You do not need a strategy to be present in social media
Without the support of a social media strategy, their presence on these platforms is actually doomed to failure.
29. Should have separate accounts in social media for each division of the company
Maybe this a good choice for large companies, but not of course for SMEs.
30. Stick to ask people who make comments that follow your brand and make retweet
1. Need to be present on all platforms 2.0
Before wasting time and money on certain social networks, take your time, experiment with them and really evaluate if they meet their strategies 2.0.
2. Focus on Facebook
Facebook is the "queen" of social networks because it is the platform with the largest number of users, but this does not mean that you should not experiment with other channels.
3. No need to email marketing
There is dismissed early and integrate email marketing into their social media marketing activities.
4. Social media is the new SEO
Social media help improve SEO, but do not replace it.
5. You can take the liberty to automate all updates
The automation of each and every one of the updates of brands in social media is the opposite of authenticity, the main ingredient of any strategy 2.0.
6. Send direct messages to all your new followers on Twitter
Nothing is more impersonal on Twitter that an automated direct message.
7. Include popular hashtags in their tweets for greater exposure
Use many popular hashtags in their tweets is a symptom that is a "newcomer" on Twitter.
8. Your potential customers are not using social media, so that your brand does not need to be present in these platforms
Beyond to connect with potential customers, social media is an excellent tool to expand dissemination of branded content.
9. The more content you publish, the better
In social networks should prevail always quality over quantity.
10. Use tools to "self-publish" all your posts on social networks at the same time
Every social network has its own characteristics, so that the tools of "publishing" content is not really an effective strategy.
11. You can bet on outsourcing their social media strategies
Outsourcing is always an option, but have integrated social media teams in the internal structures of the companies doing the work on platforms 2.0 is much more fluid.
12. Leave everything in the hands of a fellow
One grantee, for you are very familiar with social media is not the best person to manage social media presence for your brand. Remember that on these platforms that fellow is going to be the voice of your brand. Also Would you leave your company's financial accounts held by a Scholar?
13. Do not take it personally
In social networks, brands are required to show the user their personality and communicate with transparency and authenticity.
14. Do not allow your employees to use social media
If you want your company is really a company 2.0, you must start with allowing employees to participate also in the new social culture of the brand.
15. Do not respond to negative comments to protect your brand
Do not respond to negative comments in social media equivalent sometimes to ignore the consumer on these platforms.
16. Respond to all negative comments
When responding to negative comments, develop an "instinct" to identify "trolls" and those users who only pretend to look for the "tickle" to the brand.
17. Disable the option to make comments or simply delete negative comments
It is assumed that social networks are open platforms, so the option to disable comments completely violates the spirit of these platforms. As for removal of negative comments, with this practice, we will only further alter the mood of users who have poured such comments.
18. If you make a mistake, delete the post to fix the problem
Whether you try to eliminate the error. In social networks every one of our actions leave a trace. And if you make a mistake, we must necessarily assume.
19. Need a guide to the use of social media
Guidelines for the use of social media are useful, but it is impossible to address all of the situations that might arise from the use of these platforms. So often it's best to be guided by common sense.
20. Social media is free
You may use it free but not the time and effort that brands should invest in them.
21. All you need are the social media
Social media does not replace other traditional marketing strategies. As part of a whole.
22. The actions in social media can not be measured
Yes you can measure, but we must first define the metrics that we track: the number of visits, the number of "leads", the number of calls to customer service center, etc..
23. The growth in the number of fans / followers is the most important metric
There is no point having millions of fans, if after they do not interact with the brand.
24. The interaction is the most important metric
As in the case of the number of fans / followers, interactions are just one more piece in the puzzle of the metrics that have to use the brands in social media.
25. Post only messages about your brand
The messages of "self-aggrandizement" and social networks are actually like water and oil.
26. X should publish daily updates
Before publishing X updates a day because some guru says that X is the magic number, consider first the timing and frequency of their spots with their own audience to make their own magic number.
27. Once you have started a blog and opened up profiles on Twitter and Facebook, everything is rolled
Open a blog and profiles on Twitter and Facebook is just the tip of the iceberg of all the work that comes after.
28. You do not need a strategy to be present in social media
Without the support of a social media strategy, their presence on these platforms is actually doomed to failure.
29. Should have separate accounts in social media for each division of the company
Maybe this a good choice for large companies, but not of course for SMEs.
30. Stick to ask people who make comments that follow your brand and make retweet
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I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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