Twitter buys a company social audiometry in TV
Twitter has bought Bluefin Labs, a company that is
dedicated to measure the tweets generated while
watching a television program, which has been
called the social audience.
Bluefin Labs is a company born in the Massachusetts Institute of Technology (MIT) in 2008. It combines artificial intelligence and machine learning to measure real-time feedback from the people (and sense) on television programs through social networks.
Bluefin, for example, reported that during the final football were sent on Twitter and Facebook posts 30.6 million, of which 3.9 million listings commenting. 95% of viewers were messages on Twitter.
The social audimetría is a fundamental tool in the future of television increasingly fragmented audiences, especially for advertisers, he knows exactly the kind of audience that is connected and the reactions that ads, debates, actors or even your favorite clothes. Measurement companies like Nielsen classics are incorporating this type of measurement, and Twitter, a fundamental tool for social audimetría, did not want to be left out of the emerging advertising market.
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