The benefit of Facebook is plummeting
Facebook closed the year with a net profit of $ 53 million, a far cry from the 1,000 million profit it had in 2011, representing a drop of 90%. The revenues of the largest online social network were around 5090 million, a strong rebound compared to 3710 million in the previous year. Its shares reached a 10% drop in the mail after publishing market accounts, but after the collapse moderated to just over 2%.
Mark Zuckerberg, founder of the dotcom now rivaling Google, made clear to investors that the company "will continue to invest to achieve its mission" to connect to the world and make Facebook "a stronger company and valuable." At the end of 2012, had 1,060 million users, an increase of 25% in a year. Of these, 618 million were active and 680 million used mobile devices to access the platform.
Facebook shares fall reached $ 17.5 at the beginning of September. From there, rallied in recent weeks to more than $ 32 unit. Went public in May 2012 at a price of $ 38, in a release expected in the Nasdaq stock market will go down in history as a great fiasco. In the first chaotic minutes even paid $ 45.
The sharp rise in the last four months coincided in time with the placing on the market of securities initially restricted to the sale, which were held by employees and early investors. Meanwhile, banks have been raising the target price because they see that has room to grow with the passage of the platform from the PC to the mobile.
In a conference call with analysts to present results, Zuckerberg said Facebook is already "a moving company." In the financial statement notes that 23% of advertising revenues in the fourth quarter came from advertising and wireless devices (306 million dollars), when a quarter before was only 13% and, for the next advertising mobile could corner the 27% of its total revenue.
"We made the big transition," said Zuckerberg. "Now there are more people using Facebook every day than in the desktop computer. Investors are beginning to realize that mobile is a great opportunity for us."
Zuckerberg said that 2013 will be the year of critical investments, which in numbers translates into a 50% increase spending. Aggressiveness which will be moderated along time. A strategy that is reminiscent of Amazon and aims to improve its position in the mobile, where you play with Google's advertising business, mainly.
Mark Zuckerberg, founder of the dotcom now rivaling Google, made clear to investors that the company "will continue to invest to achieve its mission" to connect to the world and make Facebook "a stronger company and valuable." At the end of 2012, had 1,060 million users, an increase of 25% in a year. Of these, 618 million were active and 680 million used mobile devices to access the platform.
Facebook shares fall reached $ 17.5 at the beginning of September. From there, rallied in recent weeks to more than $ 32 unit. Went public in May 2012 at a price of $ 38, in a release expected in the Nasdaq stock market will go down in history as a great fiasco. In the first chaotic minutes even paid $ 45.
The sharp rise in the last four months coincided in time with the placing on the market of securities initially restricted to the sale, which were held by employees and early investors. Meanwhile, banks have been raising the target price because they see that has room to grow with the passage of the platform from the PC to the mobile.
In a conference call with analysts to present results, Zuckerberg said Facebook is already "a moving company." In the financial statement notes that 23% of advertising revenues in the fourth quarter came from advertising and wireless devices (306 million dollars), when a quarter before was only 13% and, for the next advertising mobile could corner the 27% of its total revenue.
"We made the big transition," said Zuckerberg. "Now there are more people using Facebook every day than in the desktop computer. Investors are beginning to realize that mobile is a great opportunity for us."
Zuckerberg said that 2013 will be the year of critical investments, which in numbers translates into a 50% increase spending. Aggressiveness which will be moderated along time. A strategy that is reminiscent of Amazon and aims to improve its position in the mobile, where you play with Google's advertising business, mainly.
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