7 types of Facebook Ads: available, content, targeting and pricing

7 types of Facebook Ads: available, content, targeting and pricing

Sunday, 28 April 2013 / No Comments

Hello to you all. If you regularly use Facebook, you're probably not missed many advertisements present on the platform. Often integrated in subtle ways for SMEs to large accounts like these ads undergo several years the reputation of interested proposals from the listed company (with all the financial issues that entails). In my view, this is a mistake!

A good choice of ads, good targeting and worked well, for example, ads can hit a target sometimes little écoutante on other channels, or to reach a critical visibility in a specific period (launch of a new product , etc.). I undertook to prepare an overview of the different types of advertisements offered by Facebook, with a focus on integration within the platform, content, targeting and pricing.

If community platform offers users billion to date a number of different formats, I decided to make a focus on seven of them. Why seven? Because a pragmatic point of view, only 7 types of ads are usable in self-service. I deliberately forgets the inset page log-out, for the very large budgets ( over $ 700,000 per day for distribution in the United States), and includes the highlighting of publications achieved in just a few clicks .


Note that these ads can not be created in the same place if some of them are customizable directly from the interface of creating advertisements , you will go through the Power Editor (including a service to manage a many campaigns and advertisements) for the less conventional (sponsored result, etc.).. Finally, offers and promoted publications can be administered directly from the newsfeed of Facebook pages.


1. Traditional Ad (Advertisement)

Objective: To get new fans, users or participants

This is undoubtedly the best known insert, as the most visible: the advertising , "inset right column" or "traditional announcement." Appearing on the right of the news on the wire and profiles, this ad is composed of 25 characters of a title, a text of 90 characters and a 100x72px image dimensions. His main interest? It can point to a landing page (Application attached to a page, etc..), Allowing you to increase your conversion rate.

In terms of targeting, there are many possibilities:

    Location (country, city, or province and postal code to seven countries: United States, Canada, United States, Australia, Brazil, Japan and Spain)
    Age (range from 13 years or exact age)
    Sex (male, female)
    Interest (specific topics or interests extended to a class)
    The (everyone, fans, non-fans or anyone connected or not one of your other presences)
    The situation (interest, relationship status)
    Language (globally or by country with distinction)
    Training (college / high school to college, college graduate)
    The workplace (business)


Note that this targeting is extremely important: it is better to take the time to cut a campaign ad dedicated 10 to 10 different targets with 10% of the budget rather than broadcast a single vague announcement, which will not generate qualified clicks ! In terms of pricing, the announcement can be traditional broadcast CPC (cost per click) or CPM (cost per 1000 impressions), with a daily or total budget (diluted over the entire duration of the campaign).

2. Sponsored publication

Objective: promote a message or increase commitment

Sister of traditional ads, sponsored the publication can not promote a presence as permitted inset highlighting a page, but ... one of its publications. This will make it possible to promote your last photo published or shared your last your last video posted, right profiles and newsfeed with one identical to those of traditional ads targeting and pricing link (or "advertisements ").




3. News sponsored

Objective: To generate interest by promoting the interaction of a contact

News sponsored an ingenious invention from Facebook: highlighting the interaction of one of your friends, assuming that spark your interest especially compared to traditional advertising (the classic "Hey, Matthew like this page? This is probably interesting "). Please note that the news media is used in sponsored a traditional ad or a sponsored publication since it fed interactions initially generated.

Recoverable news are particularly varied:

    People love your page
    People love to publish your page
    People commenting on the publication of your page
    People sharing the publication of your page
    People using your email application
    News published via your application
    People registering for your event








Displayed in the right column (on the newsfeed as on profiles) or directly in the newsfeed, news sponsored therefore have options as targeting the specific interactions (the "I love "but not the" Comments "only" Shares "or the three types of interactions at the same time, etc..). Please note that no budget increase is required (pricing based on that of the advertising or sponsored publication).

4. Offers

Objective: To develop its business by offering a special deal

The offers are coupons that Facebook users will benefit "in store", "online" or "in-store and online." It may for example be a free coffee to purchase a menu in a restaurant, 10% discount on a brand new collection of clothing, or a gift certificate an e-commerce site. Each claim supply generating a publication with its contacts, snowball effect is often very important.

Specifically, and besides adding a title (90 characters) and a vignette (80x80px) specific offer, it is possible to add:

    A bar code (UPC-A 12 digit or 13-digit EAN), to present directly to a vendor for offers "in-store"
    A use code (optional), to inform the payment for example, offers "online"
    A web address (on which to get the offer), explaining the methodology for Proposals "in Stores and Online"


Note that it is also possible to limit the number of claims to offer as well as the cut-off date ... just to avoid unpleasant surprises! In terms of billing, you will be able to opt for a cost per offer (with different suggestions estimated using the potential scope) directly during the design of the offer or the CPC or CPM if you decide to further promote ( through the Ads Manager).

5. Sponsored Result

Objective: To enhance its presence in a search

One type of advertising that make less noise is definitely sponsored result : specifically, this insert allows you to promote your page or application in the Facebook search engine (in both the suggestions in writing a keyword and the results), and so, for example, to make a nice foot nose to your competitors by promoting your presence before them when a user searches for.

Created via the interface for creating ads , you should go through the Power Editor , this announcement includes the course name, image and category of your presence, but also an associated message (70 characters). Note that like advertisements (traditional ads), it is possible to point to a specific ad tab, and therefore potentially a landing page (one attached to your page, etc.. Implementation), with the key to a real opportunity to maximize the conversion rate.



If targeting Sponsored results is as advanced as this example-sponsored publications of (location, age, gender, interest, connection, location, language, training, employment), pricing is much more complete: in addition to traditional CPC and CPM, it is possible to opt for an optimized CPM, and so learn simultaneously a maximum CPC, cost per 1,000 users, a social cost for 1000 impressions, and CPA (cost per action) or less.

6. Publication promoted

Objective: To increase the visibility of specific publications

It is a figure that we hear regularly: only 16% of fans of a Facebook page would be able to see the publication of the last (closing eyes of course the fact that you can play with Edgerank and the average appetite for a brand varies greatly depending on the area of activity). Facebook proposes a solution to momentarily increase the average visibility promoting publication or publication promoted .

Specifically, a "Promote" link at the bottom right of publications to define an audience (fans or fans and friends of fans) and a maximum budget (with six suggestions in terms of estimated range, depending on the potential range). If the promotion period (3 days) is not customizable, it is always possible to change the currency if needed (49 to choose from). Note that only the pages of more than 100 fans and only publications dating from June 2012 and older are eligible.




7. Advertising mobile application installation

Objective: To encourage the application download iOS or Android

Browsing Facebook through your iOS or Android smartphone? Then you will not have missed the famous commercials asking you to download an app This insert , which allows developers to enhance their web app with the appropriate OS, seems to work well: the company Miso highlights for example, have recorded a CPC of $ 0.45, a conversion rate of 26% (facilities) for a final cost of $ 1.73 per user.

(Proposed by Facebook tutorial . PDF ), which guides you step by step in its design, also recalls the customization elements: a title, a textual description of 130 characters and an image 800x150px (for the latter, the document appears not be updated because the Power Editor Facebook now requires an illustration of 600x360px dimensions, which also corresponds to the dimensions seen on recent announcements).



If the possibilities in terms of targeting are many (location, age, gender, interest, fan, connection terminal), it is nothing compared to the billing: besides the classic CPC and CPM, you can also focus on a fixed CPM ( and not dynamic), optimized CPM (maximum CPC, cost per 1,000 users, 1,000 social cost and maximum cost per impression share) or the Multi Premium (solution unavailable with me, and which I found very little information ... ).

In conclusion

I hope this post will give you all the cards to make the right choices (which I remind you, may also be that you do NOT purchase space on Facebook!). If you run a lot of ads, a little advice, go to a ball: creating 10 ads, then replacing less efficient 3 by 3 news after a week, and so on, you peaufinerez their attractiveness and accentuate the performance of your campaigns.

Pending the arrival of a new format of Facebook ads, why not with the highly anticipated ads on third party sites (like inserts Adsense Adwords budgets, but with advertisements affinity with topics and content pages? would it not be a logical evolution for Facebook), please find me on Twitter (@ Kriisis ), Facebook ( Kriisiis.fr ) or Google+ ( Kriisiis.fr ) if you have any questions or suggestion.

20 words and phrases "magic" to create virality with the titles of your posts on social media sharing

20 words and phrases "magic" to create virality with the titles of your posts on social media sharing

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Certainly the quality of the content matter in a blog. If you do not create attention-grabbing titles probably will not get to have the number of visits the post deserves. Create headlines that generate clicks on social networks is not as complicated how you think. Yet there are other factors that are relevant.
Factors influencing the virality of a separate post of titles

The title is important to trigger the "click" and generate traffic to your blog. At that point you have to meet the expectations not to disappoint. Virality not generated solely through the headlines. They are only the first push to visitors arriving after publication of the entry in your blog. The following factors are essential to achieve high coverage with your post:

Number of followers: size does matter in social networks. A good title accompanied by a high number of followers or contacts on Twitter, Facebook and / or LinkedIn facilitates the generation of traffic to your blog.
The quality and originality of content: you have to be able to contribute ideas curious and interesting. The worst thing is to disappoint with a title that attracts attention but then does not meet expectations.
Good timing: exploiting the relaxing moments of your followers. In my case it's 11 at night when people have already dined and enjoy looking parallel tweets TV. It's when I get more clicks on my tweets.
The trick is to find the perfect composition of words and expressions

Believe it or not, creating titles given to a whole series of posts. I've experimented a lot with this issue and have identified 20 words and expressions that work better than others. This is my selection:

1. How to create / improve / get ...

2. "The difference between A and B".

3. Controversy.

4. "Beginner's Guide".

5. "For dummies".

6. "What you should know (before) ...".

7. "Why ...".

8. "What an A can learn from a B".

9. "Everything you ever wanted to know about ...".

10. Packet.

11. Interview.

12. Basic.

13. Curiosities.

14. Ingredients.

15. "No cost".

16. Twitter / Facebook / LinkedIn / Pinterest ... etc..

17. "Alternatives to ...".

18. Tricks.

19. "Art of ..."

20. "Lessons from (a celebrity) to ..."

My basic advice to design viral title

There is no guarantee of success using the expressions just presented you generate the CTR on Twitter desired. It is important to keep trying different combinations to see what works best. It's not an exact science so it is necessary to develop the ability to design the perfect title based on intuition and experience.
Free Courses Community Manager

1. Trial, error and correction: if you publish a post with a title, you can change it if you realize it does not generate the interest you expected. If you have a critical mass of followers on Twitter (> 2,000 followers) get very fast feedback. With fewer followers simply have to do testing in a longer time to obtain a valid feedback.

2. Twitter as a test: I usually do small tests before announcing my testeando my post title on a tweet like "Writing [post title]". If there is no change favorites or retweets when I throw it.

3. Short titles are better than long: as I said this is not an exact science so long titles can work too. If I take the average retweeets the shorts are more than most characters. Try not to over 100 characters, seen in tweets so people can add their own comments.

Perhaps you have identified other magic words other than those mentioned in my post. What you have worked best in your posts?



    
    
    
    
    

7 essential management tools in Social Media

7 essential management tools in Social Media

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Anyone who works every day with digital platforms knows that change is a constant in their day to day. No two days are the same in the digital world, the Facebook with which we work today is not the Facebook with which we will work morning, every day brings new platforms that transform the way we do things and the rules by which you play live in this evolving environment.

Manage social media platforms is not just update profiles on Facebook . Professionals have to worry about what messages are relevant to what platforms, because the strategy in Twitter may not be the same as it is on LinkedIn . The problem is that many organizations lack the time and resources to devote to manage multiple social media platforms at the same time, and so it is important to surround yourself with the best tools to do this job.

To avoid getting lost in the world of social networking, Memeburn has selected the seven best tools to manage social media actions without getting lost in this complex environment:

1. HootSuite
Possibly one of the most popular tools that have many options, features and tools. With this tool you can monitor and publish to several networks from different personal and business perspectives. The simplicity of its interface to view activity on each platform at a glance. In addition, the integrated analytical system, the ability to monitor selected words or posts to program HootSuite makes it almost indispensable tool in any social media strategy.

2. TweetDeck
In the style of HootSuite, TweetDeck has nothing to envy to its competitor. The good thing about this application is that it is not limited to the web and can be installed as a separate program to run as a desktop application. TweetDeck allows streaming real-time posts and flexibility compatible with all platforms.

3. SocialOomph
Blogs have a very important role in a digital strategy. With SocialOomph not only can manage accounts on Facebook and Twitter, also manage and schedule posts on a blog. This tool has free and premium version allows you to schedule tweets, track keywords, promote profiles on social, shorten URLs and manage private inboxes various accounts in one place. The true definition of multitasking.

4. Buffer
With Buffer plabnificar is possible not only, but also optimize updates on Twitter by scheduling and distributing them throughout the day. And one of the most common problems of social network users is the information overload. Those responsible for these platforms across a lot of content in a few minutes they want to share with your followers, but post them all at once just serve to saturate the timeline.



5. SocialFlow
SocialFlow is a tool based on a single optimization algorithm which uses Twitter data to sort and send tweets in real time based on the time when the followers are more receptive and active in Twitter. That is, the goal of SocialFlow helps launch a message when there are more eyes looking or what is the same, when is the optimum time.

6. Spredfast
For those fans of the analytical measurement in social networks, Spredfast is the perfect solution. This tool, excellent in data integration, allowing users to manage and measure data from Facebook, Twitter, YouTube and Flickr to see how many people are coming and if the target is interacting with that content. Spredfast presents the data in graphical form that can be used to compare and point campaigns against other strategies.

7. TwitterFeed
Despite its name, TwitterFeed is not just a tool to manage Twitter accounts. Community managers, bloggers and website makers can now update their social media accounts on your RSS feed by TweitterFeed, allowing automatic connection to Twitter, Facebook, LinkedIn and StatusNet. So each time we publish new content, this is taken from the feed and posted on all social networking accounts.

11 keys to implementing a successful Social Media strategy

11 keys to implementing a successful Social Media strategy

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I have been since 2005 dump internet projects one way or another, no two projects are alike, there are always elements that make each project unique. The goal has always been the same develop profitable projects therefore sustainable. From that year things have changed a lot, much has been achieved in the formation and diffusion of the Internet as the medium that can dramatically change marketing models, business and income of consolidated companies. These consolidated companies is oriented this entry.

The traditional company, one that is not technology-based or internet already has a channel and commercial channels, products, marketing statements. The trend toward online requires a process of adaptation and cultural change for this process to be successful. And in the great difference that exists in every project there are some keys that are common.

In this input developing some of these factors, I think the most important thing is to know and make decisions to enhance them or save them if they are an inconvenience to the development of the strategy.

    Not exactly sure what it's called, but if you know what you want. The most important thing a business is to know what you as a company, when we make a strategy of online presence we can not go to try to change everything, saying to be sold online, if or if. Should be listening, what are your goals product diversification, margin expansion or not ... etc.. The customer knows he wants to be online not know if social media, social web, twitter, facebook, intranet or online marketing. It depends on your approach to the management says, that is what I want, but did not know what it was called. Orienta speech to the objectives, not the tools, even the canals.
    Want to be innovative, but do not know where to start. Sometimes you want to say, you have to change everything, but it is not possible or sustainable. Priorities and objectives are. As a manager or as an entrepreneur you have pressure from your competition, your sales team, and the company wants to be the first and the most innovative. The first steps should be, that, first steps. Let's start walking and then later do marathons.
    Start from within. Key point, begin to generate within the enterprise digital culture, try to influence the company's key employees have it, we can begin because they receive emails with information of value to their daily work, interact with networks and blogs, have incentives to open emails with promos and content, etc..
    A non-oriented web conversion. This is the only point I'm pretty radical, better not have anything to be obsolete showcase is useless. Better a web / blog in wordpress web flash a 2005. Better a feedburner subscription form or MailChimp to hope that we make the best systems development world with autoresponders. Paralysis by analysis.
    Given the uncertainty arises ignorance. They have to engage many people as possible in one or more departments, at least should be informed and know what tasks are assigned. I use an online project management that goes very well and is very complete ClockingIT (free and in the cloud). One or two meetings a month to see how are the projects and tasks is essential and at least monthly with clear indicators. The most important thing is not the report, the conclusions and the reading of the indicators made to correct the strategy. Not the first time that the absence of information on the work being performed is canceled contracts.
    Check the times. The company will receive multiple offers on isolated actions (web, community management, online marketing ...), the value of an online presence manager is to know all actions, have the resources to offer joint solutions and present them as a strategy coherent and comprehensive at the right time.
    Comparatives. Sometimes indicators are presented, visits, conversions, subscriptions, fans, interactions ... but not provided comparative. If only to have a medium to long term projection is ideal to have some comparisons of the sector, competition and some other company even if not in our industry for easy reference.
    Participate in the content and actions. As one of the key points we need to argue that it should be mandatory feedback from the company responsible for the actions and content to develop. It offers an insight that is impossible to have when you're a company and external to a newcomer to the industry.
    Pedagogy is priority. Need to work on projects not heard it being, one must be very educational. Should be explained when an action is appropriate and when not. Any proposed action must be matched by the teaching method.
    Isolated actions without corporate coherence. It happens to be as comfortable for everyone, but it is not as effective entrepreneurs. Carry a list of proposed actions that are not part of a spinal column does not consolidate a strategy or objectives achieved. You have to guide the strategy with a consistent spine and thereafter raise isolated actions but that branch from the common trunk.
    Content itself, always.'s Great workhorse, it's more expensive, but you have proper content to intervene in the research phase of a user, when gathering information to address concerns and needs you have. It is the pre-sales and lead and where there is a greater loyalty to intervene in an emotional part. It is important to generate traffic to our sites, especially our blog. We can not be driving traffic to other sites just because we do not have our own content.

This is my experience with the company, I hope that some ideas will serve to overcome these situations, whether you're on the side of the company or consultancy.

114 tips to get results in Social Media

114 tips to get results in Social Media

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Spent a few days to gather some practical actions so that you can rock and roll social media and get real results. I have put so you can logical and issues so they can be carried out as smoothly as possible. some may serve, sometimes not. It's OK, many will say what they have to do, but few like it - bonus: if you want to ignore any of them, it's up to you. Let's Rock!
Social Media Actions Manual
How to Create Community


1. Above all,human is socially interesting cares who you are as a person and project your personality into social networks.

2. Interacts: Comment on blogs, statements, photos and videos of others. Question a lot, ask questions to get people to participate. Initiatives raises questions, problems, solutions.

3. Share regularly - that means severally - offers valuable content. That is, news of interest to the people around you or sources and resources that can benefit them.

4. No self-promotion: this is not about you, it's about the people around you, about them. Know what you want, I want, want, share.

5. Sets, visible brand and make use policies, operations and community, so that everyone knows how to behave in the community.

facebook actions:

6. Creates a place that goes beyond Facebook, meaning something deeper like a blog or a website where people can go and continue the conversation, that place will facilitate loyalty.

7. Promote social identity: Make visible the links to your blog, website, Facebook, Twitter, YouTube. The best places are the signatures of email, but there are many more places to do it. Now it's your turn to be creative / o.

8. Looking objective and appropriate connections. Search contacts that meet the parameters of your community.

9. Identify influencers and opinion leaders, follow them, comment and share content - and of course explores the people they follow and follow them too.

10. Question by social identity of your friends, clients and acquaintances.

11. Follows all / you the people you attend in events, conferences, workshops, events.

12. Commenting and "like" in your community members get more interaction and involvement.


13. Changes the message, do not repeat the same message you're posting on other social platforms. Otherwise = a boring = Why should I follow?

14. Do not label people without permission.

15. Customize your privacy and accessibility levels depending on who you want to see and do that on your Facebook.

16. Facebook is not a game. Do not install games are a waste of time.

17. Annoying not send applications to other friends, but I like that you did hundreds of you, why do it to others?

18. Under no circumstances send private messages intrusive, indiscriminate or other unsolicited = Sell = Spam = We will stop following you.

19. Always introduce yourself and try to make conversation.

20. Use Facebook to connect with acquaintances and to connect them will generate value.

21. Not label in events, promotions, flyers ... just photos.

22. Share events with your target audience, work meaningful events.

23. Uses @ to mention, but do not be heavy and not mention all the time.

24. Create photo albums, pictures and also describes the album.

25. More than 6 states a day could be tedious.

26. Not hang more than 3 links per day, on your friend's profile.

27. No more than 6 links hang up on your business page.

28. Answers to all comments - take time to it.

29. Follow what your audience does, reading your posts and visiting random pages.

30. Do not post the same as other social platforms, change the message and tone depending on the platform.

31. Do not link Facebook with Twitter.

32. Advertising Hold on other pages.

33. If you do not want anyone to see why the public?

34. Careful what you say - and how you say it.

35. Watch your tone, message and forms.

36. Makes known initiatives and opinions across states and links.

37. Creates support groups to your business, service or product. Serve as liaison between your audience - and you want to achieve - and you.

38. Publish and advances the agenda of events: launches, events, conferences, exhibitions, corporate events ...

39. Performs segmented surveys among your audience. Through PPPs as DaddyPolls or simple questions in the form of updates.

40. Interact with your community: ask questions, topics of interest, debate today, helping, sharing, problem solving ...

actions on twitter:

41. Use twitter to search for content, contacts, companies, opportunities ... are looking for! Use much TwitterSearch .

42. Looking issues also via # Hashtags, here's a great tool to do Whathashtag .

43. Use Tweepi to follow the followers of opinion leaders or influencers

44. The objective when reading tweets, seeks only that interest you.

45. Still meaningful, only the people you want to follow. Yes not provide value Why do it?

46. ​​Creates lists of people you want to know what they do with the character of your information.

47. RT to content mole and you think you can do it to others.

48. Being Human / or OK, do not want machines, authenticity and transparency practice. Speak clearly and personally.

49. Helps new up, they will thank you.

50. Twitter is not to promote yourself, or your company.

51. Sets a certain time slots to work twitter, if it is true that through Smartphone can take all day, but with consistency. Also defines your time to Twitter.

52. Fixed the objectives you intend to achieve with twitter and the time you expect to get.

53. Share, share, share and share you clear? Twitter is sharing.

54. Looking audience peaks - this is another post - Tennis: 09:45 - 10:25 to 11:45 - 15:15 - 19:30 to 20:15 h.

55. LinkedIn twitter links not unless everything you say has to do with your work schedule, projects and meetings with customers, suppliers, recommendations ...

56. Reta to twitter and published in less than 110 characters.

57. Uses bit.ly to shorten URLs and get statistics.

58. Specific your Tweets:

    [STATS] for statistics
    [INFOGRAPHICS] to ... guess what?
    [PRESENTATION] Power points, slideshare ...
    [REPORT] reports
    [PHOTOS] photos, galleries ...

59. RT 12 times a day.

60. Tweets Program: Use Tweetdeck or Pluggio and schedule them throughout the day and week. Distribute them into a logical timeline. Change the tone and shape and turn them into questions.

61. Especially not tweet, choose only the best.

62. Make friends, follow and make introductions between them.

63. Post what others do 6 times a day.

64. Use # hastahgs and attributions to other examples:

   
65. Make your twitter URL appears wherever you put it and make it visible to others, so I can contact you (email, facebook, blog, website ...)

66.'re Not heavy and do not overload with the same subject.

67. Twitter is not about your personal life, nor about your love affairs.

68. Twitter is not a chat, nor Badoo.

69. RT not about you, and when you do remove your name.

70. Do not go forward.

71. Do not use auto-follow.

72. Do not use auto-DM.

actions on flickr:

73. Use labels to identify issues, events, people.

74. Creates Community: Find and join other groups that meet the same interests. Once inside make friends and interact, exchange pictures: I join groups brands, agencies, images for blogs ...
Free Courses Community Manager

75. Says, vote and share photos related to your activity: Photos of conferences, workshops, seminars, book covers, computer graphics ...

76. Share Flickr URL in the signature, facebook, blog, links.

77. Creating albums with " organize and create ":

    Create albums depending on activities, services, products, brand catalogs
    Additional Info
    Organize with sense
    Share album links in different social platforms

78. Labelling contact photos. For this you must have friends in flickr to which to tag. BONUS: Download APP for facebook Flickrbook that lets you tag your Facebook friends in Flickr.

79. The descriptions and tags improve visibility in the search engines.

80. Integration through Twitter, Facebook, Blog and other networks to share the albums or photos.
acciones linkedin

81. Optimize your profile and fill in all fields in a manner consistent with your profile and having always clear who you are going and what your goals are.

82. Remember that LESS is MORE, includes the information necessary to know what they need to know about you or your company, if you want more than ask.

83. Do not describe your job, say you have done and achieved in them.

84. States of LinkedIn are "only professional" nothing that has to do with the everyday work, please.

85. Join groups related - one of the groups of Isra: Social Media Addicts, Marketing 2.0, Social Webinars 2.0, Inbound Marketing, Social Media Today, Social Media Marketing, Social Media and Relationship Marketing, Community Manager Series, eMarketing Association ...

86. Connects to sense with other users, always personalize the message, original, authentic / genuine oy / o. That is, be yourself / o.

87. Requests only recommendations to people who know very well / has worked closely /'ve studied some time.

88. Uses PPP LinkedIn - Those that Use Isra: TripIt, Google presentations, Slideshare, WordPress, Events ...

89. Will you recommend to anyone who requests it, do it only to those for whom you give your vote and trust. You're risking your reputation and credibility buddy!

90. Answers questions in the " Answers "

91. When you need help, ask questions in the " Ask a Question "there are many experts waiting to help you - just as you do questions -

92. Fixed time and objectives:

    I answer messages on weekends connection
    Participate in discussions 3 times / week
    Public news 4 times / week
    I answer messages every two days
    Contact with any of my connections 2 times / week

93.'re Not reject invitations or marking them as SPAM - unless it is clear -

94. Activates / or using LinkedIn very - very - regularly.
acciones youtube

95. Contents videos of no more than 2-3 minutes. If you are interviewing, then 5-10 min.

96. Contents videos if possible always with a tripod.

97. Making a brief script with the preparation, preferably with keywords.

98. Promote the website or blog. Using Youtube embed plugin to automatically embed.

99. The more content - videos - published more subscribers. A more subscribers, more views - views -

100. Enables auto-sharing to automatically publish your platforms: Twitter, Facebook, Buzz, Reader ...

101. Making efficient and continuous labels is consistent with its use, but not upload, never more than 10 keywords - VERY IMPORTANT!

102. Creating community:

    Find and invite like-minded friends to form and to subscribe to our channel, follow other profiles of interest
    Subscribe to other channels with similar characteristics

103. Complete the description of the video and include links to website, Facebook, Twitter, among others.

104. Comment and rate the videos and manage lists of favorites.

105. Encourage comments and participation through comments in a question or open for a sequel.

106. Find groups or individuals through keywords and share videos with them.

107. Use catchy titles, clear and say that is the video and the "call to action"
How to Move the Contents

social sharing

108. "Social sharing" of the news on the website or blog through social buttons:

    RT
    Compartment on Facebook
    Menelaus
    Digg It
    Sumble
    LinkedIn
    Reddit

109. Events on Facebook: create the event, put all the information in a way that makes sense and invite the public that has to do with the nature of the event (not mass mailings please) of course accompanied by a message inviting you to accept invite the event - at least to open it - a time that has been done, the event should be updated daily with some information on it until the day of event legue. Reply to every comment and be aware of the event to create community in the same. Invite people to connect between them / you and create conversations.

110. Breakdown news or press releases and work up states, accompanied by a link to the news on the web - also generate traffic.

111. Tweet this news with related hashtags, if you want to know what could be Whathashtag searches and go mixing. You can tweet the same story several times (no more than 4 per day) but not copy and paste, are original, authentic / o.

112. Reduces press release, informal tone adapt it to blog and upload it there - or else the website, Facebook, Myspace, Twitter ... Then send the link to media, influencers and surroundings, always accompanied by a note thank you. Do not send unknown, please do not SPAM.

113. Creates a flow - or process - working where all your colleagues, employees, friends, fans to share, distribute and re-distribute all content, sharing is COOL! Send this content to the above, they also have - a lot.

114. Picks up the story and draws its social objects - if any:

    Images: Upload to Facebook: make an album related to the category or topic. Flickr: similar to Facebook, but adds labels, complete information - just a touch - and adds a link to the original story. Twitter: Use Twitpic to upload some photos and post them to twitter along with the title / news
    Videos: has video, try picking up the original and upload it to YouTube, was very cautious with tags and title matter - a lot. In case you do not, but contains link (in most cases to YouTube) Share. In cas it does not contain video, consider this option: Create the video containg the news and citing the original source, upload - same process as above - and publish it and share it.

YOU

What is your social media manual actions? How social media rock out? What else can you think of actions to add to the list? Let's do this!

8 False tips on social media that your brand should never listen

8 False tips on social media that your brand should never listen

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Social media have become one of the most important resources for marketing strategies in the current era, not only for the potential for brands to connect more intimately with consumers but also by the scope and visibility involved.

Although the use of these platforms have become popular in recent years, as indicated by experts , there is still a significant lack of awareness of what is and is not a strategy within these "new channels" of communication.

In this regard, with information from HubSpot , are ten tips that every brand fake should ignore when designing social media marketing strategies:

1.-The brand needs to be on all platforms and only 2.0 more successfully

While being present in social networks more users have or have gained increased popularity in recent years, such as Facebook or Twitter , for example, may mean greater reach and visibility, it is likely that the target audience is not in these spaces, so that design strategies exclusively for the media will be a bad investment of time and money.

It is advisable to experiment with social platforms, which identify the brand achieves better results according to their own goals and evaluate which of them is really suited to the needs of the same.

2.-The e-mail marketing is outdated

Despite the emergence of new means of interaction and communication in the digital domain allowing more active participation of the target audience, it is true that e-mail has not lost its value as an ideal medium to connect with the target audience.

It is best to integrate it into social media actions as supportive of them at the same time may help social networking to improve your results.

3.-The more content posted better

In social media, not only is the amount of published content, but the quality that this information offers in terms of relevance and usefulness for the target audience.

4.-The best strategy is to publish the same content on all social networks

It is important to understand that each social network platform has its own characteristics that must be considered in order to generate appropriate content for communication that is generated in each medium.

5.-Disable the option for fans to discuss to avoid negative comments

Social media, especially social networks are developing open platforms that allow two-way open dialogue, so limit the audience to make known their views, whether negative or positive-going against the very nature these channels.

6.-Social media is a free medium

Although open a social networking profile does not imply immediate expenditure, management of brand presence in these spaces if it involves an investment that should be considered when developing strategies on these platforms.

7.-The social media marketing strategies can not be measured

Efforts in these areas if it can be measured, but this measurement is not the same for each strategy as this action shall be based on the objectives of each action to follow up accordingly.

8.-The interaction is the most important metric

As is the case with the number of followers, fans or likes, social media interactions must be understood as a piece between the metrics that must be considered to determine l performance of a social media strategy.

10 Social Media Predictions and tips for 2013

10 Social Media Predictions and tips for 2013

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The beginning of a new year is the perfect time to reflect on what we have done and where we are going with our marketing plans and social media.

Now when we have to set new business goals and create marketing plans to help us achieve them. In order to improve your planning, then we have 11 social media predictions with 11 tips to help you be prepared to act.

# 1. The e-commerce and social media continue to grow together

The Social Commerce (online shopping that incorporates social elements) supposed to shop on the web in an easier, less cool and fun, and with the increase in online sales planned for 2013, we can also see how this new grow social selling fashion new year.

Council for 2013: If you have an online store is to socialize incorporate elements purchase. Do not lose sight of ASOS and Amazon , which are the companies that best apply to the purchase socialization and trendsetters in this area.

# 2. Visual Marketing

This will be the year of visual marketing. This type of content is very effective if done right, as it generates a lot of engagement. The growth of platforms like Instagram or Pinterest reflect the potential of images to connect with users.

Council for 2013: Study if your target audience is in these platforms.

# 3. Facebook will offer better tools to businesses

In 2013 we can see how Facebook offers a premium version for your pages. This new version will include advanced analytical to have better statistics on the types of fans we have on our pages. (The ones interact, customers, new fans ...).

Council for 2013: If you have a Facebook page, be alert of the new features that this new year will launch platform. In the case of having few fans, you may not need the premium version, it will not be difficult to identify and segment your users ..

# 4. Content marketing is the new social media marketing

Brands are realizing the need for interesting and valuable content to attract consumers.

In b2b marketing and content marketing has established itself as the king, making ebooks, whitepapers, infographics, webinars or items are massively shared on the network. In 2013, the marketing b2c see how the content of value, quality and care will serve to attract customers and retain them.

Council for 2013: Analyze what content is most like your target audience and produces a monthly calendar with the content you're going to post on your blog or social networks.

# 5. Do not forget the mobile marketing

People communicate, consume content and search for products through the tables and smartphones, and it is no longer enough to have a website that does not comply with mobile activities of your customers.

Council for 2013: Evaluate whether a mobile application can meet the needs of your customers, as it can be an opportunity for your brand. Also, optimize your website for mobile is very important for your customers to find what they want easily when they do through mobile.

# 6. Email marketing will remain a good source of connection with customers:

The email is still an excellent marketing tool to have contact with customers.

Council for 2013: Encourage your website visitors to subscribe to your blog or website and make a plan to send the newsletter as cliclo life of your customers.

# 7. Twitter customize the twitter feeds

In 2013 Twitter will begin to customize the news sources of Twitter users, based on an algorithm called "Tweet Rank", which will include the following factors: Influence of the person who tweets, your engagement, closeness to the follower, scope and influence of the tweet and your interests.

Council for 2013: Efforts to appear in the timeline of your followers will have to be higher. Mentions and RT's you get will be more important in the face of subsequent tweets visibility.

# 8. Instagram will continue to grow

2013 will be a good year for Instagram. Although there is a platform with fewer users than Facebook or Twitter, it seems that users of this platform will continue to increase its use.

Council for 2013: Analyze if your target is on this platform, this will be the year of visual marketing.

# 9. Marketing professionals use fewer social networks

Although more and more social networks exist, professionals are increasingly more aware that it is better to put all their efforts and attention on a smaller number of social networks and focus on them.

Council for 2013: Before deciding on which social networks will have your brand presence, study your target well. Also be realistic about the time that you invest in these networks is that few in order to have a strong presence in each of them.

# 10. More industries will begin to have a presence on Social Media
Industries such as financial, legal, or health will begin to take more seriously the idea of ​​implementing social media strategies into their marketing.

Council for 2013: If your business is part of an industry still immature in Social Media, explores the potential offer. You can gain a competitive advantage over competitors.

Although the future is always uncertain, in 2013 marketers will have to try to meet our customers in a more comprehensive, acquiring information from social media, content marketing, social search and email.

30 Terrible advice that I should ignore at all costs in their social media marketing strategies

30 Terrible advice that I should ignore at all costs in their social media marketing strategies

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The "boom" of social media has brought with it a whole host of experts are sometimes not as much as they claim to be and, with their supposed good "tips" can ruin the brand strategy in social media. And there are some "tips" of social media, far be followed to, should be immediately thrown garbage. HubSpot then picks some of them:

1. Need to be present on all platforms 2.0
Before wasting time and money on certain social networks, take your time, experiment with them and really evaluate if they meet their strategies 2.0.

2. Focus on Facebook
Facebook is the "queen" of social networks because it is the platform with the largest number of users, but this does not mean that you should not experiment with other channels.

3. No need to email marketing
There is dismissed early and integrate email marketing into their social media marketing activities.

4. Social media is the new SEO
Social media help improve SEO, but do not replace it.

5. You can take the liberty to automate all updates
The automation of each and every one of the updates of brands in social media is the opposite of authenticity, the main ingredient of any strategy 2.0.

6. Send direct messages to all your new followers on Twitter
Nothing is more impersonal on Twitter that an automated direct message.

7. Include popular hashtags in their tweets for greater exposure
Use many popular hashtags in their tweets is a symptom that is a "newcomer" on Twitter.

8. Your potential customers are not using social media, so that your brand does not need to be present in these platforms
Beyond to connect with potential customers, social media is an excellent tool to expand dissemination of branded content.

9. The more content you publish, the better
In social networks should prevail always quality over quantity.

10. Use tools to "self-publish" all your posts on social networks at the same time
Every social network has its own characteristics, so that the tools of "publishing" content is not really an effective strategy.

11. You can bet on outsourcing their social media strategies
Outsourcing is always an option, but have integrated social media teams in the internal structures of the companies doing the work on platforms 2.0 is much more fluid.

12. Leave everything in the hands of a fellow
One grantee, for you are very familiar with social media is not the best person to manage social media presence for your brand. Remember that on these platforms that fellow is going to be the voice of your brand. Also Would you leave your company's financial accounts held by a Scholar?

13. Do not take it personally
In social networks, brands are required to show the user their personality and communicate with transparency and authenticity.

14. Do not allow your employees to use social media
If you want your company is really a company 2.0, you must start with allowing employees to participate also in the new social culture of the brand.

15. Do not respond to negative comments to protect your brand
Do not respond to negative comments in social media equivalent sometimes to ignore the consumer on these platforms.

16. Respond to all negative comments
When responding to negative comments, develop an "instinct" to identify "trolls" and those users who only pretend to look for the "tickle" to the brand.

17. Disable the option to make comments or simply delete negative comments
It is assumed that social networks are open platforms, so the option to disable comments completely violates the spirit of these platforms. As for removal of negative comments, with this practice, we will only further alter the mood of users who have poured such comments.

18. If you make a mistake, delete the post to fix the problem
Whether you try to eliminate the error. In social networks every one of our actions leave a trace. And if you make a mistake, we must necessarily assume.

19. Need a guide to the use of social media
Guidelines for the use of social media are useful, but it is impossible to address all of the situations that might arise from the use of these platforms. So often it's best to be guided by common sense.

20. Social media is free
You may use it free but not the time and effort that brands should invest in them.

21. All you need are the social media
Social media does not replace other traditional marketing strategies. As part of a whole.

22. The actions in social media can not be measured
Yes you can measure, but we must first define the metrics that we track: the number of visits, the number of "leads", the number of calls to customer service center, etc..

23. The growth in the number of fans / followers is the most important metric
There is no point having millions of fans, if after they do not interact with the brand.

24. The interaction is the most important metric
As in the case of the number of fans / followers, interactions are just one more piece in the puzzle of the metrics that have to use the brands in social media.

25. Post only messages about your brand
The messages of "self-aggrandizement" and social networks are actually like water and oil.

26. X should publish daily updates
Before publishing X updates a day because some guru says that X is the magic number, consider first the timing and frequency of their spots with their own audience to make their own magic number.

27. Once you have started a blog and opened up profiles on Twitter and Facebook, everything is rolled
Open a blog and profiles on Twitter and Facebook is just the tip of the iceberg of all the work that comes after.

28. You do not need a strategy to be present in social media
Without the support of a social media strategy, their presence on these platforms is actually doomed to failure.

29. Should have separate accounts in social media for each division of the company
Maybe this a good choice for large companies, but not of course for SMEs.

30. Stick to ask people who make comments that follow your brand and make retweet

64 marketing tricks for Pinterest

64 marketing tricks for Pinterest

Sunday, 31 March 2013 / No Comments

Today we bring you an article online classes that we found very interesting.

These 64 marketing tricks to optimize your use of Pinterest aim to deliver the expected results in your strategy.

pinterest

Today we bring you an article online classes that we found very interesting.

These 64 marketing tricks to optimize your use of Pinterest aim to deliver the expected results in your strategy.

# Your profile.

    Use a picture of you, not a logo. People do not want to communicate with logos, wants to do it with people.
    Make your name easy to find.
    Add links to your social networking profiles.
    Add keywords or keywords in your biography.
    Link to Facebook profile and find your friends.
    Link to Twitter profile and search your followers.
    Let your personality shine, that others may perceive it.
    In the upper right appear the Top3 of people who do Repin



# Pines.

    Use creative titles for your pin.
    Focus on showing a lifestyle, not a product.
    Use keywords in the descriptions.
    Tag to others using the @ sign.
    Do not have a picture to Pinear? Upload one and edit the link.
    Install the bookmarklet to easily share while surfing the web.
    Do it visually beautiful, these are the characteristics of this network.
    Always include the credit of the source of the content.



# Boards.

    Use fun and flashy title for your boards.
    Include keywords in the descriptions.
    Make a mixture with proper content and other users.
    Pinea pictures of your customers will love!.
    Maintaining the images Repinea
    Create collages can be a good idea if you do it imaginatively.
    Pinea each of its component images separately.
    And the last pin that is the bigger picture.



# Images.

    Add a watermark to identify the pictures.
    It is important that the images convey a lifestyle.
    Always use natural light for taking pictures.
    Pinea product-related images.
    Are not you a photographer? For freelance hire one, the results are worth it.
    Create infographics of text with good size.
    Add the title of the image.
    Pinea a photo and link to a video.



# Copyright.

    Keep the source when Pineas an image of a website.
    Displays the URL in the images.
    Use the Bookmarklet Creative Commons.
    Indicate the copyright of the website.
    Asked if possible Pinearlas with or without credit.
    Do not promote piracy, defending content creators.
    Use copyright symbols.
    Always add the credits in the photos.



# Contests.

    You can invite customers Pinear photos of your products.
    Pinear a photo and tag the brand to win, it may be a good example.
    Make a contest to find a treasure in the picture boards.
    Monthly Contest boards.
    Earn the user to obtain more Repins on their boards.
    Pinea an image with the contest.
    Integrate it with Twitter, Facebook, etc ...
    Use hashtags for video customers




# Collaboration.

    Create collaborative boards.
    Make hunting group Pins quality.
    Ask your colleagues to make your content Repin.
    Create an event together.
    Select boards that include a lifestyle.
    Organize a tour of Boards.
    Schedule a Pinterest party.
    Make sharing products and crowdsourcing.




# Research.

    Review boards of other companies in your industry.
    Identifies marketing successes Pinterest.
    Make searching for keywords or keywords ...
    ... By Pins, Boards and Users.
    Reviews and evaluates the two previous points.
    How do the brands converting their objectives?
    What boards get more number of Repins?
    Are you bringing Pinterest referral traffic to your website.

20 Tips to manage an enterprise Twitter

20 Tips to manage an enterprise Twitter

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Twitter and is one of the most powerful tools currently communicating framed within what is called "microblogging". Put another way, Twitter is a free service to create an account can send messages up to 140 characters (like a mobile SMS) to tell or share what you want.

Now, and this how I apply it to the company? Applications are numerous but mainly you use it as a new channel of communication between your company and customers, either as customer service, to communicate the launch of new products, promote specific offers or to learn more about our customers with the order to further adapt our products and / or services for them.

I'm sure this tool is almost for all companies, but great care is not for everyone. Make sure if your company will use to find the right person to do it, you should feel comfortable with the fluidity, speed and informality, as it were, of the medium that is Twitter.

When public as a company, you must be relaxed, chatting and add value. The company profiles only publish information and promotions without connecting with fans usually end up disappearing. It is therefore important that the person be agile in this environment and likes interacting with others.

Twitter can be occupied within companies as a tool to:

  Marketing
    Public relations
    Customer
    Human Resources
Never lose sight that Twitter is a communication channel, it would be a mistake to use Twitter only to promote our brand, we offer useful content, which may be of interest to our target audience and most importantly, create conversation. Then I leave some tips to consider when managing your corporate account:
Free Courses Community Manager






     Be the first to share. Stay tuned for updates on your business area. Subscribe to RSS News for you not escape and share.
    Use Twitter to help people. Be yourself, express yourself naturally.
    Regle Follow the 80/20 Social Networks: 80% of your tweets should be useful content for your followers and 20% to promote your brand. A good proportion can mean a 100% return.
    Do not be misled by the numbers. Get 100 relevant followers in a month is better than getting no relevance 1000 followers each weekday.
    Do not use tools to automatically reply to your followers. Each fan is unique, individual engages in conversations.
    Use the RT (retweets) will help you stay active and will show your followers what interests you.
    Spread tweets in time, do not be too long without writing and then posting 10 tweets followed.
    Talk to your followers, do not just promote your product or brand. Talk about interesting topics in your area of ​​business. Give your followers content that interests them, something they can use.
    Do not limit yourself to just re-tweet and share links, use twitter to converse with your followers and make sure that each tweet das to know a little more about you.
    If you are able to create conversation and provide useful content, relationships and the followers will come alone.
    Share ideas and information with people who have the same interests as you.
    If you include in your tweets will get links to your website increase traffic.
    Twitter works best if you use complemented with other social networks, blogs, forums. Etc.
    Uiliza Twitter to see what's being said about your brand or product. Check out the @ Mentions tab.
    If you can not devote time to your Twitter marketing campaign hires professional staff to manage it, the Twitter marketing campaigns are cheap, simple and effective.
    Do not include only links to your website or blog, linking also other interesting content.
    Promote your Twitter profile, include it on your website, on your business cards, in your articles, presentations, etc..
    Take time to answer and re-tweet, not occupy the whole time talking about you. Participate, interact, build: do community.
    Write regularly, without being spam. Spend a few minutes Twitter every 2 hours to stay active and not miss any important comment.
    Tool exploits the "Lists" to hear that your followers say more orderly. Create Lists by market segment, area of ​​expertise, interests, etc..

As always I hope this brief information will be useful. I'd love to have your comments and get your opinion.

How to win customers with Social Media

How to win customers with Social Media

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Three foolproof tactics to get customers using social networks.



Social networks have become popular as a cost-effective system for more sales and a larger number of potential customers, but despite the effort invested by many companies, not end up getting the expected results. This is due in part to the poor performance of its operational information as this is a totally new system often fall into the trap of acting in social networks as we would in other promotional systems.

Then we will show three infallible tactics to get customers using social networks to allow you to succeed in a short time.
First tactic: Associations

This is as simple as traffic derived an existing website or use databases established according to market niche to exploit. To achieve the objective commercial hooks we can use as gifts or giveaways to attract prospects to get into our corporate social profile.

Another helpful suggestion when trying to get accurate and promotion prospects is to offer free products or services to our social followers to promote it, this tactic can appreciate in large companies who organize sweepstakes or given away to those who promote products on their websites or attract more customers and the fact is that it works.
Second tactic: Advertising

Advertising on social networks is a very good alternative to traditional advertising methods to promote their business and are much less saturated than other programs, allowing you to choose good promotions for your keyword to a much lesser competition.

The budget for social advertising campaigns can be obtained by reducing investments in other campaigns or suppressing additional services such as promotions, discounts or free shipping.
Third tactic: content marketing

This tactic is combined with the previous undoubtedly because our social campaigns to be successful you must have an iron content knowledge in marketing, because social networks are a much more dynamic than other advertising methods because members follow campaigns and interact with them allowing you to meet the author at all times what your customers demand.

This is not as easy as it sounds and requires professional skills, knowledge in SEO and viral marketing, both of which go hand in hand when it comes to promoting a product on social networks, so that depending on the applied skills and niche you are working on, some of these actions may take weeks or even months to produce their first fruit.

Content Creation Guide for Social Networks

Content Creation Guide for Social Networks

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In all the posts that have been dedicated to tips for Community Managers, we have emphasized the importance of quality content. We may be running a campaign of Ads, or we are attracting new followers through a contest. But when all this is over, we must learn to hold them, and this can only be achieved through good content. So today we are going to devote a few lines to a guide on creating content for social networks.

We may have good ideas, but creating good content relies heavily on our knowledge of our own community, besides doing many trials and much trial and error. If we think that something can work and then you do not, do we have to discard it completely: we have to take into account the time and day when it was published, the context, and so on. Considering all these variables, we are on the right track. What we have to consider when creating content?
Creativity

Of course, creativity plays an important role in generating content for social networks. Whether Facebook, Twitter, YouTube or whatever, we must have a comprehensive understanding of how we can take advantage of the most innovative. We need not be afraid, and this is something we need to teach our clients also use third party content. Do we find an interesting video on YouTube? Why not share it?

Some companies are still quite timid when it comes to social networks, and have strict rules and frankly absurd claim that only have to post things related to the brand or product. This can be helpful when we are introducing a new product that arouses public interest. Then the feed will stagnate in user, or worse, penalized by EdgeRank Facebook or ignored by most interesting things in the timeline of Twitter.

So, if we create an engagement with our users from another perspective, when you do have to promote a product or a contest, it will be much easier. Lets be a familiar face. We will not be just a marketing channel.

What are the best content to post?

Videos: Both Twitter and YouTube, are best engagement generate, give us more impressions, and help our brand reach further. We do not just promotional videos, but we find recommendations funny videos, tutorials believe if warranted brand, and more.

Images: We also generate a larger impact. Users respond better to postings with pictures, so we can have more range and organic Viralization possibility that we would not just with text. Again, does not have to be a promotional image: until you can create our own memes!
Music: A content that I find important is the music, not only because I love it, but because it can give a human tint to our publications. We recommend that our users create playlists (especially if we do not use too corporate YouTube account), and ask for recommendations to our fans. One of the best ways to approach users is through music.
Fun Links: For more serious it can be a brand, we have to make room for fun. What better way than through good links that are fun for users? If we manage to steal a smile, then we can share it with the rest of the community. This will probably require an agreement with our client to determine what is appropriate, but certainly will mark the memory of our fans.

These are not the only options, but they are a good start. Then we have to be refined according to customer needs in power, besides having to adjust to the tastes of the community.





Once we have created our content, we have to see how it works. Now this of course requires some practice. The best we can do is plan our content, but always leaving room for creativity and any problems that may arise reach. When we planned the content, we have to decide when it is best to post it.

And here's one of the mistakes that can be noticed: many think that planning is just write content, and publish it. But does not take into account that the user can realize this. This ended up being a channel too "stiff" and formal rather than funny and human. Relocate too far No planning or to take literally. As with all plans, we must imagine that might fail.

We can take a week to see what works well in our content network. So we will refine our instinct of publication, do not be afraid, it's there. For example, we can see that it is best to music tweets late in the afternoon is more profitable because our users are keen to listen to music in the office. It's a silly example, but you get points which way the idea.

With the passage of time, we will see how well they are working our content, to know where we have to concentrate to create a community.
Variety

Many brands in social networks pecan repetitive. Always talking about the same thing. So we will be penalized and never appear in the feeds of users. Not to mention that if we appear, we'll bore you to death. Not because something exists the phrase "variety is the taste."

Let a combination of our best content to make our own somewhat eclectic and fun. Although the client insists that he wants to be published 15 posts on a promotion, explain how things work. Sometimes one is much more interesting to post just 15. And is demonstrated through the numbers it gives Facebook. Let us use the tools at hand.
The Anti Marketing

Let's be honest: users hate to sell them things when not asked. Constantly talking of a product or service is going to get fed up with us. Therefore it is important to have a varied and entertaining content. To be an emblem of the anti-marketing. The brand has to reflect a philosophy, is more than the product, and social networks should be a reflection of this.

If we are not constantly trying to sell something, then we will reach out to users differently. And when they need a product, they will remember us.

10 Tips to protect your privacy on Facebook

10 Tips to protect your privacy on Facebook

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At a time when 26 million users of Facebook are worried about being the victim of a bug that reveals their private messages, "Le Nouvel Observateur" offers a guide to properly protect their privacy on the social network.
Check his identity

Upon registration, Facebook is picky and demanding accurate data. As a reminder, however, only the name, email address, date of birth and gender are required.

Subsequently, the social network still requires more information - employment, education, place of residence, relationship status, religion, political opinion, etc.. - All optional to use the platform. However, if the user decides to learn, it is possible to share with some friends. On your "About", select for each category "edit", then right-click on the logo. Then choose whether to make the information "public", accessible only to "friends" hidden ("me only"), or some friends set ("custom").

Check its status

"Express Yourself", encourages Facebook. But it is good to check who can and will get there. When publishing, you must click on the logo at the bottom of sharing dialog box, and select whether to make the message "service", accessible only to "friends" hidden ("only me"), or some friends defined ("custom").

For articles already published, they should be taken one at a time by clicking on the same logo and choose Sharing the same way that can be accessed.



Control its "Like"

Introduced in early 2009, the "Like" is one of the real successes of Facebook. However, with time, the "interests" accumulate and say (or not) a lot about you. Through your profile, you can view all of your "I like" window by clicking on the "I love legal" under the cover photo.

To hide your interest to some people, simply select "edit" then for each category to select the logo of sharing. "Public" will make the information available to the entire network, "friends" only to "friends", "me only" person, "custom" set to friends. Beyond interests, "Like" can be shared to the same categories of people using the same logo next to "other pages as you like". Click on this sentence also show a list of all the pages "liked", proposing to backtrack easily.




Check his photos

For each photo published, it is possible to choose to whom it is accessible. When publishing, you must click on the logo below to share box and choose to "public", accessible only to "friends" hidden ("only me"), or some friends set ("custom" ).


For the photos published already , open the image and click "edit" and select the logo of sharing. The parameters of all the photos in the same album can be changed in one click: open the album and click on the share button at the top.

If one of your friends you identify a photo, it is not possible to delete. However, you can "withdraw identification" by clicking on "options" after opening the image. Incidentally, it is possible to denounce his "friend" for "harassment" for "scam", "nudity", etc..





Check her friends

It is possible to choose who has access to your friends list. On the page listing your "friends" , select "edit" then the logo next to "who can see your friends list." Then choose whether to "public", accessible only to "friends" hidden ("me only"), or some friends set ("custom").



Check references to your friends

Your friends like to talk to you on Facebook? You can limit the damage. In the "Privacy Settings", choose "change settings" in part "newspaper and identification." You choose who can post on your wall and who can see what others publish.




Control their friends lists

To use easier sharing settings, it is possible to create "buddy lists" . Optionally, you can enter predefined lists by Facebook (close friends, acquaintances, family or small) or create your own lists (via the button "create a list"). The friends then add via "manage list". These groups can, in sharing information, status or photo, click to select a set of friends.



Check the plug contacts

You can become (almost) invisible on Facebook. First step: on the "Privacy Settings", select "change settings" in part "advertising, web sites and applications." Down, "public research", you can uncheck the "public research" to disappear from search engines.

Second step: back on the "Privacy Settings" and select "change settings" in part "handshake". You can choose who can find it using a search through your e-mail address or phone number, you can send invitations to become friends, and who can send you Facebook messages. For each parameter three options: "everyone", "friends and their friends', or just your" friends ".



Control its geolocation

Facebook gives users, especially those on mobile geotag their messages and photos. All are found then pinned on a world map, accessible from the profile. Not to geotag, care must be taken in a publication that the pin icon does not show your position. For older posts that you wish to withdraw the location, choose "Edit" then "change place" and then remove any indication.

In case one of your friends in a message identifies you, all accompanied by a geolocation, there has so far not possible to simply delete it. It will then remove your identification.



Controlling third-party applications

Facebook is now his wealth to the multitude of related applications. Applications however do not hesitate to publish constantly updates your status. In the "Privacy Settings", go to "advertisements, websites and applications", then "edit settings" "applications that you use."

Is displayed as a list of all third-party applications that have already been linked with your Facebook account. A click on the cross to the right and the link is removed. Click on "Edit" and you can select "who can see the publications in this application." Easy, but daunting when you have many applications.

Google Plus actually surpassed Twitter?

Google Plus actually surpassed Twitter?

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For statistics on the use of social networks, there are basically two methods. The first is to rely on figures provided by specialized institutions, which implement techniques to determine the number of users in different social networks. The downside is that their sources are less accurate than the sites concerned directly. Arguably, in most cases, these agencies have the advantage of being more neutral, although they are not all objective: some then offer services related to certain social networks, and the temptation to boost the interest of these sites may remain.

Google+, a social network underestimated?

In this regard, the consulting firm Global Web Index has released its own figures. Social networks were analyzed during the month of December 2012 and the results are as follows.


In terms of monthly active users, Google would place on to the second place. Behind Facebook, but before Twitter and other social media usual. Dustn.tv , who made ​​this visualization, preferred exclude YouTube, which ranks in third place according to Global Web Index.

According to the agency, Facebook would tend to exaggerate its numbers: more than 700 million active users were counted in December, while the billion is frequently cited by the teams of Mark Zuckerberg. For Twitter and Google+, the situation is reversed: official figures would be understated, according to Global Web Index.

Overall, apart from this remarkable breakthrough of Google+, there is a high proportion of Chinese social networks , rarely highlighted: Qzone, Sina Weibo and Tencent to name a few. But Global Web Index emphasizes the decline of these platforms: small to small, local social networks tend to die, especially because of censorship and surveillance , more stringent regulations on social networks in China.

In the past six months, the number of Twitter users would have jumped 40% to about 30% and 25% for Facebook Google+. Conversely, some local sites such as Copains d'Avant (-10%), Tencent Weibo (55%) or MeinVZ (60%) tend to lose many users.


These statistics are credible?

In this regard, the firm Global Web Index seems no more inclined to favor a social network rather than another, even if the agency has figures tend to offer quite generous compared to other institutes of analysis for Google+. Because at the same time, the agency points to the incentive almost authoritarian Google, which tends to force the hand of its members, in some cases (creating a Gmail account automatically resulting in the creation of an account Google+, for example). fact is that regardless of the method used to encourage people to use Google+, they respond favorably, given the increase in the number of active users.

Also, it is interesting to rely on figures published by a third party agency, analyzing several social networks: methodology is the same for all social networks presented, while in the official figures, methods and definitions used are sometimes very different.

The second way to obtain statistics on the social networks is therefore to rely on official figures provided directly by the sites in question. The main advantage is that they are best placed to know the exact activity on their networks. But they can also inflate the figures to embellish reality. Based on these "official" data, here are the top 5 obtained (in terms of monthly active users, MAU):

   
Some networks known as Twitter , LinkedIn and Google+ are not part of this ranking. The first two claim "officially" about 200 million active users monthly, against 135 million for Google+ . Compared to statistics provided by Global Web Index, Facebook, Qzone and Sina Weibo would therefore tend to inflate the figures generously: one might expect. Official figures on Twitter and Google+ are quite recent: they date from December. Statistics relayed by Global Web Index are quite amazing. It is hard to imagine websites underestimate their own usage data. The Agency recognizes and 2.5 times more active members of the Google+ count made directly by Google.

The other downside to provide these figures on methodology: it is not clearly displayed. Apparently, it consist of a synthesis of different online surveys . The size of the survey population is not known, we just know that it is bounded by a broad age range, 16 to 64 years. Segmentation explaining the differences between official figures and those provided by Global Web Index on Facebook, according to Brett Petersen.

Finally, if social networks often indicate clearly their own definition of "active user" (and this is significant, including Google+ playing the card of transparency at this level), that is used by the agency rather vague and that is unfortunate. A clear methodology and a precise definition of the notion of "active user" would have allowed these figures to be more recognized.

In any case, and whatever the actual figures, Google+ welcomes many users often minimized. And they like to show they are active and well represented . Google's strategy, although the limits of authoritarianism seems to bear fruit, little-by-little. And you, what do you think? Which network do you use most? Have you given up for Twitter Google+ or vice versa? Or would you prefer to use both networks, but for different purposes?

25 Tips for using Google+

25 Tips for using Google+

Tuesday, 5 March 2013 / No Comments

Google offers many services. Among them, there are obviously Google Plus, the social network of the Mountain View company. This unleashed passions: some highly critical, comparing it to a ghost town, while others praise him a service they consider most successful social networks. Anyway, Google+ is comparable to other services giant: it offers many features and some are little known. We selected 25 tips for improving its use.

Keyboard shortcuts

Google+ is no exception to the rule and provides many keyboard shortcuts. To display all, just use the keyboard shortcut "? ". The main shortcuts are:

    J and K go to post the next / previous
    O: expand or collapse the selected post
    N and P enter comment next / previous post on the current
    R: add a comment on the selected post
    /: Access to the search field

 

Use a hashtag on Google Plus

As with Twitter, you can use hashtags on Google+ by adding a # before a keyword. Finally, sharp words or keywords clicks, if you prefer. The hashtag is obviously clickable selected in the post, the link to a search for the term selected. Useful for tracking a live event or find information related to a specific topic!

DoFollow and NoFollow attribute links on Google+

Overall, there are two types of hyperlinks: NoFollow ones, and those DoFollow. The first show of robots (and search engines) do not follow links, while the latter encourages them to follow. On Google+, links present within posts are NoFollow. However, those added via the sharing feature links are DoFollow.

Format a post (bold, italic, strikethrough)

Unlike Facebook and Twitter, Google+ allows you to format a post. You can emphasize certain words by putting them in bold or italic. You can even block one or more words! This possibility must of course be used sparingly. Just use "tags" dedicated to format post: text placed between two stars (*) is displayed in bold, dash bottom (underscore or dash 8: _) has the effect of transforming the italic text, when a hyphen in the middle (indent 6 -) can block the desired text. Note that these effects are not visible when editing the post, but only when it is shared, so it is important to pay attention to the syntax. You can also combine the formats supported.

Edit a post on Google Plus

Unlike Facebook and Twitter (again), fixes a Google+ post already shared with the community. To edit content, nothing more simple: just click on the little arrow visible in the upper right corner of each post. Marked (Amendment) will appear next to the time of the last edition. Comments can also be changed.

The webcast a post on Google+

It is possible to view the virality of a post on Google+: What easily find users who have your content become popular. For each post, just click on the little arrow in the upper right corner, and display the echo. Three pieces of information are available:

    A graph showing the flow of public shares - It is possible to "watch the live broadcast of the post," and observe peaks shares.
    The list of public shares - are classified in chronological order, and comments added by the authors are displayed.
    Statistics related to the post - A list of the most influential people for transfers, the number of shares per hour, the size of the longest chain etc..

Enrich the search results with the Google+ Photo

When you perform a Google search, photo authors sometimes appear in the results. To do this, Google has to recognize the author of the page. If you are an editor on a blog for example, you can benefit from this integration through two operations:

    On each item, you must add a link to your Google+ profile, decorated with the attribute "rel = author". It can be present anywhere on the page, including the header. You have the choice between these two syntaxes, replacing the Internet address of your Google+ profile (the first being reserved for the head of your page, the second to the body):
        <link rel= »author "href=" https://plus.google.com/117892949746007659806/ "/>
        <a href= "https://plus.google.com/117892949746007659806/ ?rel=author »> Author </ a>
    On your Google+ profile, you must edit the settings of your bio adding address (es) site (s) (s) concerned, via the "Also author of".

Note that Google can recognize quite a reference page that is not a Google+ profile. You can test the success of this integration via the dedicated tool: Google Rich Snippet Tool . You'll have to wait a few days before viewing your photo in the search results.

Easily share a website and know one

An extension for Google Chrome made ​​by Google, Button 1 , has two features, accessible via a button to the right of the address bar:

    Adding a 1 in one click. You can also share the page in two clicks.
    Knowledge of one added to the web page.

Mention a Google+ account

Like most social networks, it is possible to mention a Google+ account in a post or comment. Personal accounts and those pages are supported. Simply enter a "+" followed by the account name to mention. Note that the "@" sign is also supported (Facebook also allows the two signs for one).

Communities disable notifications Google Plus

Google+ regularly encourages users to join communities. And this is understandable: some are excellent hubs for sharing targeted information. If you receive notification for each new release and that bothers you, you can disable them. Simply go to the page of the chosen community and use the button located in the left column (under the profile picture) to stop receiving alerts.

Knowing the number of views a photo

On Google+, the overall statistics are not legion. But it is clear that the statistics are targeted more accessible than most other social networks. For example you can see the number of views a photo shared on réseau.Il click on the photo, then click "Details of the photo." You know the number of people affected by your post, if it contains a photo. The tool also displays the size of the photo added, its name, weight, and EXIF data (camera, exposure, flash ...) if they are available.

Sync photos with his phone Google+

During the first connection on Google+ Android or iOS, you can enable Instant Upload . This feature allows you to automatically import all the photos and videos taken with your smartphone (or tablet) to a private album on Google+. If you lose your device, your photos will always be in your possession! If you want to enable (or disable) the option, just go to the settings of the mobile application Google+.

Adjust the parameters

The Google+ parameters allow you to choose, among other things:

    People who can interact with you and your content.
    The method for receiving notifications (email, SMS, or both).
    Subscriptions related to its account.
    The type of notifications (on posts, circles, photos, chats, hangouts, events, communications about pages, and communities).
    Enabling or disabling of one and notifications relating to games on Google+.
    Display posts or not shared with the communities in their profile.

Adjust the visibility of publications of a circle on the Home

One of the advantages of Google+ is to provide management contacts by circles. You can adjust the visibility of publications of each circle on the host. A very good feature to make your workflow more relevant. To do this, simply go to the stream of a circle and adjust the slider present in the upper right corner. You can choose to:

    Do not display posts.
    View publications.
    Show most posts (recommended by Google+).

Apply a video effect in a Hangout

The Hangouts can make videoconferencing. To be more easily recognizable, you can customize your video stream! It is possible to add a hat on his character, mustaches or even hipster glasses. At a hangout, just click on "Google Effects" in the left column to display the list of effects. Various soundtracks are also available.

Adjust the quality of its bandwidth according Hangout

If creating a hangout allows a videoconference easily, they are also suitable for each connection. You can actually adjust the quality of the stream, and thus maximize the use of your bandwidth without saturating. During a Hangout, simply click on this icon in the upper right of the window (see illustration below cons). For smaller connections, it is possible to completely remove the video stream using only the microphone. A good way to optimize a Hangout!

Planning a Hangout

You want to organize a hangout, but do not start now? Do not panic: the service allows you to schedule a videoconference easily. Appointment first in " Events "in the social network, then" Plan your next Hangout. " The tool allows you to change the theme, title, time slot and invite people of his choice.

Control the visibility of data on Google+

At the confidentiality of data on their profile, Google is pretty clear. Just go to his profile to change personal data, as well as the public nature of each. Thus, you can make public your profession and your professional experience, share the places you've lived with your close friends or choose to keep it all for you. It is also possible to select the exposure related to circles. You can hide people you have circled and circled the ones you if you wish.

Use drag and drop (drag & drop) on Google+

The social network supports drag & drop! And this is not just the photos, you can pretty much drop a link or a video sharing to accelerate.

Prohibit the sharing of a post by locking

Lock a post, it is possible! This functionality makes it impossible to share (native) of the selected publication. To do this, simply click the small arrow in the upper right corner and select "Lock this post". But beware: this does not guarantee the privatization of the post, since it can always be cut and paste by those who have access to!

Get statistics from its account with my All Over

On Google+, relatively few comprehensive statistics are available, whether vis-à-vis personal accounts or pages. But fortunately, a number of web services to obtain these data. This is particularly the case of my All Over , which provides detailed statistics and graphs related habits of sharing. You can also see your most popular publications and export your data to Google Plus. Try to adopt it!

Program publications on Google Plus

Facebook allows pages to plan post. But unfortunately this is not possible on Google+! Here, it is best to go through C Share , an extension for Google Chrome. The advantage is that the application supports very well the functionality of Google+. You can choose your audience, share all kinds of content, your account or your personal page. The disadvantage is that the process of Google Chrome will be open for your publication or shared.

Search for new contacts on Google+

The social network has a tool suggestion of new contacts . The service offers people circle, following those who follow you and those you already may know (depending on your Gmail contacts, your work experience, your academic and bios indicated by users). It is also possible to connect to Yahoo! and Hotmail circle new contacts.

Share photos of an event with Party mode

On Google+, all participants in an event can contribute to its illustration through photos. The party mode allows anyone to share photos, visible within a common album available on the event. Participants can send their pictures during or after the event, they can be subsequently filtered by keyword or identified person. The video below illustrates this collaborative functionality.

Delete his account Google+

You're still not satisfied with the service? If you wish, you can a dedicated tool to remove a Google+ account . Specifically, you have the choice between removing all content related to your account (circles, +1, posts, comments, ...), or outright closure of your Google+ profile in its entirety. Warning: this operation is irreversible!