Management and monitoring tools for Pinterest

Management and monitoring tools for Pinterest

Monday, 18 February 2013 / No Comments

Pinterest has quickly become much more than a network of fashion, the data above Google+ placed in their level of interaction and users, and even more, derived more traffic to website and blogs that it twitter Many businesses ... can find your special place in Pinterest, but like everything we do in social media networks, we need measurement and monitoring tools to help us analyze and quantify the "numbers" we are doing to correct and improve " how we are doing. "

According to the numbers say, 80% of Pinterest users are women, and we know that are the most purchased online on all clothing, accessories, decor, etc.. So if your business has a small gap here, do not waste time and open up an account or upgrade the one you have, because remember, a user always relies more on another user in the same brand.

So I leave here some interesting tools that I could find and some of them try, and that I find interesting for any business and community manager.
 
Free Courses Community Manager:

    The first is a free tool itself Pinterest that lets you know who have "pinned" those who have visited your website or blog, if you have an online store, for example, or a catalog, is a way of knowing what most like to your customers, users, etc., even if you think you are distributing the contents properly and improve design to enhance what is being shown may not like it should. It's simple, it comes to writing the following URL replacing "tudominio.com" with the domain you want to analyze. It is also interesting to monitor what my competition is doing better or worse than me ...


    If yours is the content, the words, do not worry, do not think that Pinterest is not for you, Pin A Quote helps you "pinear" quotations, phrases, texts, etc.. Just drag the icon to your browser, bookmarks, and you're available, now just select the text you want pinear and ready, share news, or phrases you want.
    If you have a blog, you need a button Pinterest pair your visits to pinear your conetenidos, remember that the more pins, more sharing, more noise is made ​​about your brand and improve SEO (which is why we must not leave behind Google+ )
   
Pinterest Email App : if you make regular use of newsletters, email commerce, etc., can not miss this application and provide you inform your customers about your account Pinterst and encourage them to follow you. It is an application that inserts a button "Follow me on Pinterst" in your emails. (From this platform can not only add Pinterest, but any other of your Social Network)
 
Recent Activity Pinterest Expander is an extension for Chrome that lets us see what exactametne or repined have pinned from Pinterest our fans without opening the link to know what image or content. Useful to better understand our audience's tastes, and remember, the more we know of them, and better the more you know, the better we can make our products and services and the relationship with users and customers.
 
PinReach , a free platform that provides you with certain information about your account Pinterest: pins, Repins, likes, followers, comments, etc, plus you can view data segmented by your own boards ... So choose well what has pre-segmentation decided to present to your users. Like Klout, gives you a number based on your level of influence in the interactions.
    
Pintics is an application that lets in brief, is still in private beta, get analytics on your Pinterest account.
    url2pin.it 'll like if you like to share screenshots, very useful for example for designers or for large images that we can not display well on screen. Simply introdice the url you want to capture, and then to pinear!
    Of course, we need a button on your browser to easily pinear: we " Pin it "and also the extension of Chrome or Firefox that lets pinear simply clicking the right mouse button on the image, very useful.
    If you like sharing photos on Instagram and Pinteerest, Pingram your herramietna shared as a single app combines the two. (Beta)
    Of course, we can not forget the app for iPhone and iPad, free.

Well, so far for now ... They'll be out others, and certainly some escape me, so if you know others, share them, please.

How to take advantage of advertising on social media?

How to take advantage of advertising on social media?

Saturday, 16 February 2013 / No Comments

Social media rely more and more members: more than 901 million accounts have been created on Facebook, Twitter had 170 million users and LinkedIn now has over 160 million members. For SMEs, these platforms may prove to be valuable advertising platforms to find new customers.

Social media offer two interesting benefits for SMEs. These platforms can develop a community and engage in conversation with it. However, social media can also disseminate targeted advertising that promotes your products and services.

As with all things you ask in your business before creating a campaign on social media, you need to analyze and develop your strategy. You must include identifying your target audience. In addition, make sure to create a few variations for each of your ads (A / B) . In this way, you can more easily determine the performance of your campaign.

See in more detail what Facebook, Twitter and Linkedin can create such type of advertising. Of these three platforms, it is Facebook that has now offer the most complete.

1. FACEBOOK , AN OFFER OR ADVERTISING ALMOST ALL-ROUND

Facebook offers three types of advertising. Conventional Web advertising, news and promotion of sponsored publications. Note that to maximize advertising on Facebook, you must have a business page.

Conventional advertising on Facebook are in my opinion the least interesting. They appear in the right column. They are less visible and more importantly, they are not integrated in the course of conversations. However, you can target the clientele targeted by your campaign. It is possible to define the geographical area, age, gender, interests and training of persons covered by your campaign.

Sponsored news offer the same type of positioning and targeting demographic that conventional advertising. They also allow you to transform a publication that you made to your business page in a social advertising. This formula is more engaging to the extent that Facebook members they see the number of shares, comments and "likes" associated with your sponsored events.

The last formula that offers Facebook advertising can promote your publications. The promotion of publications is different sponsored events. These ads appear in the news feed of people who have joined your page. Basically, they can increase the scope of certain publications on your Facebook page. Note that to access the functionality promotion of publications, your page must have a minimum of 400 "likes".

2. LINKEDIN A SOLUTION TO SELL YOUR VALUABLE SERVICES

Linkedin advertising solution differs from Facebook. It will be more effective for companies wishing to promote their products and services to other businesses (B2B). On Linkedin, plus geographic and social criteria, you can target your audience based on criteria of belonging to a group, company or specific skills.

Strangely, Linkedin does not offer the ability to reach users based on linguistic criteria. By cons, you can target your broadcast advertising of certain groups. Simply discover interesting groups, active and relevant to your industry.

3. TWITTER , AND EVEN AN OFFER EMERGING EXPLORATORY

Twitter is no longer the small network of communication restricted to a circle of initiates. It is now a social network used by the general public. In recent months, companies and individuals can advertise on Twitter.

Offer Twitter advertising is limited. You can sponsor tweets (publications) or account. Sponsored tweets are to promote your publications more shared on Twitter. Twitter is publications which selects according to their popularity. You can not select yourself the message that will be put forward.

You can also promote your Twitter account to other members. Once your campaign is created, your account will appear in the system suggestion Twitter. There is a major weakness in the system of advertising Twitter. It is impossible to target your campaign based on a linguistic or geographical group as Quebec.

Advertising on social media is exploding, especially since the recent IPO of Linkedin and Facebook. For SMEs, a well structured and planned campaign can be extremely interesting.

Have you ever conducted a campaign on social media? What platform gave you better results? Let us know the results you have achieved by adding your comment below.

Tips to optimize your content strategy social media to a global audience

Tips to optimize your content strategy social media to a global audience

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Does your company have a global audience? Is it a European seller looking to expand their business to other European countries? If exposed to a target audience across multiple countries or languages, you probably have many questions about how to create a successful strategy for social media content.

 

Before you start using Twitter or Facebook, it is important to plan a comprehensive strategy media. And for that, these are the main points to consider when building a global strategy social media content:

1. Segmenting the public intelligently: Firstly, determine how you want to segment your social media audience, deciding to which countries or languages ​​you want to target and establishing social media objectives for each of these audiences. Then decide if you can use localization tools of popular social networks to segment the audience instead of creating a new page or profile for each country. Facebook and LinkedIn are the most complete localization features, so you can limit status updates to appear only for a specific audience. Can be segmented geographically, by language or a combination of both. Preferably use these localization features of social networks whenever possible, to avoid more work by creating an account on every social media in different languages.

2. Provide native translations: Not enough just to take a text and choose a machine translator. When a native speaker reader to read, recognize a literal translation of a machine. For that reason should search instead help from someone who knows the language for which you are creating content. Note that you should not mix languages ​​in a single blog, because although it seems that this may cause the page to be applicable globally, not help the overall user experience. It should be borne in mind spelling variations in different regions, such as U.S. English versus UK.

3. Request content of local taxpayers: In each region they are addressing can recruit bloggers who provide local insight that you do not no. This is especially important if you decide to create a separate blog for each language or region. Moreover, just keep your blog content varied and different, and will be relevant to their local audience. Moreover, this will be useful for local help manage and control their interactions in a foreign language.

4. Post relevant content: Whether publishing content in a blog, a Facebook page or a Twitter profile, there are certain practices to create better content for global audiences that must be taken into account. Make sure you are on top of current issues or special sensitivity in each of the target markets, or hire someone who specializes in each. Also, make sure you are posting content that is relevant to this particular audience. Each of your blogs or social media accounts should cover topics of interest to the public.

5. Use high quality images whenever possible: Remember that a picture needs no translation, and the visuals are much easier to understand for international audiences, especially if you are not creating separate profiles for each region or language. These images can also increase participation, since according to Simply Measured , just one month after the introduction of the biography for brands on Facebook, visual content (photos and videos) has seen an increase of 65% over the commitment and participation.

6. Understand the connotations of the colors: Find out what certain colors mean in different countries before designing your blog and social network profiles. In most of Europe and America, white is associated with purity and marriage. But in Japan, China, and parts of Africa this is traditionally the color of mourning.

7. Bind together all their social channels: Their ultimate goal of social media to drive traffic to your website, to convert those visitors into leads. If that's the case, you will want to make it as easy as possible to manage their social media followers to the website where the conversion can take place. Therefore, be sure to link to the blog or website address within each of the social media.

If you have a global marketing strategy that requires more sophisticated because further customization is targeting several different languages, is more likely to have social media accounts to support. If that's the case, be sure to link all social media channels together for each language. So, your goal here is to make it easy for people to find other channels in your language. Creating a global social media strategy from the beginning will help you plan all global marketing challenges and expand their resources.

How to position your brand on Pinterest

How to position your brand on Pinterest

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Pinterest is the fastest growing social network in 2012. Receives about 10.5

million unique visitors. For this reason the brands that have their profile

on this platform should consider strategies to make the most and generate

sales and potentiate Through the popular tool. SEO is making in networks is a

must for organizations with a presence in the Web 2.0.

Share your own images or posts content will add value to the profile. It is

recommended not to abuse the re-pin, the aim should be to offer fans an

original offer and no messages or images that others shared. The ideal is to

find a balance in which original content and re-pins are interleaved.

As with all SEO strategies, keywords are very important when positioning a

website on the Internet. There are two simple ways to take advantage of

keywords in Pinterest. One is the name of the planks and files, which must be

aligned with the words that best describe your web activity. The more

specific the better.

Links are another important part when it comes to search engine optimization.

Each time you upload content to Pinterest not forget to provide a link, a

picture and a description. This social network gives you the ability to use

500 characters to describe your post. It is advisable to use the key words in

this part of the process too.

Do not forget to add existing buttons that your followers can follow you and

make pins from the website of your brand. If you do these things is likely to

earn placement on the Web and social networks.

Use Google+ to optimize your web presence

Use Google+ to optimize your web presence

Wednesday, 13 February 2013 / No Comments

Do you know Google+? This is the social media that Google launched just last year. More than 250 million accounts have been created. Contrary to what you may think, there is not another social space similar to Facebook, Twitter and Linkedin. Google+ offers unique features that allow businesses to expand their web presence, improve their SEO and work in a collaborative mode.

Obviously, there are similarities between Google+, Linkedin, Facebook and Twitter. The organization of the business pages, personal profiles and the notion of update status are common concepts between these spaces. For a company, Google+ is, in my opinion, a complementary tool to Linkedin .

On Linkedin, you develop your professional relationships on Google+ while you are working in collaboration with customers, partners and employees. These two social platforms are somewhat complementary and extremely useful for SMEs.

There are three key factors that are important in a web Google+ interesting for your organization:

1. Google+ helps make your website shine. For many stand out, you must expand your presence beyond your website. Like its competitors, Google+ offers the opportunity for companies to create one or more pages commercial. These pages, which can be used as space for your content, are public and indexed search engine Google.

2. One of the features of Google+ is that it allows you to link your business to your website. Google case therefore put in place a system that authenticates the ownership of a content page. For your small business, setting up a Google+ page linked to the use of the +1 button to help your website SEO. Your will get more mentions of one, the more it will be offered to members of Google+.

3. For an SME, Google+ is a productivity tool. It offers collaborative tools that allow you to work in a group with your partners and customers. You can organize video conferences can be recorded and streamed live on YouTube. Videoconferencing, which are private by default, give you the ability to share your screen and work in a collaborative mode on a document.